Fifth Dimension Consulting appoints Andrew Slot to lead new Melbourne office

Fifth Dimension Consulting has brought Andrew Slot on board with the task to spearhead the firm’s expansion in Victoria.

Established in 2006, Fifth Dimension Consulting is one of Australia’s leading market research and insights agencies. The Sydney-headquartered group works with clients such as Coles, HCF, Telstra, Westpac, and QBE topics such as strategic insights, consumer focused market research, and marketing effectiveness.

Lyndall Spooner, Founder and CEO of Fifth Dimension Consulting, said that the expansion into Melbourne is an “exciting milestone” for the firm, one that will “amplify our impact” in Victoria.

“Our focus is to help businesses in Melbourne and Victoria to increase their brand win rate through our unparalleled thinking, methodologies and capabilities,” she said. “Businesses are grappling to grow market share in an increasingly fragmented market. We are able to help them drive growth and increase customer stickiness by making the complex simple.”

Leading the new office is Andrew Slot, who has been appointed as Managing Director. He brings over 15 years of experience in customer insights, brand development and data-driven strategies to the role.

“We’re excited to be welcoming Andrew to the role,” said Spooner. “He will focus on enhancing Fifth Dimension Consulting’s offerings in brand, customer experience and product research, while fostering deep and meaningful client partnerships and expanding our presence throughout Victoria and beyond.”

“It’s an exciting time to be part of such a dynamic and technologically advanced company,” said Slot. “I’m eager to help businesses achieve sustainable and impactful outcomes.”