McLean Delmo Bentleys rebrands as Bentleys Victoria after 12 years
The Victorian branch of advisory firm Bentleys has rebranded from McLean Delmo Bentleys to Bentleys Victoria, bringing closer alignment with the national network and a focus on the future.
After more than forty years in business and a previous tie-up with Hall Chadwick, Hawthorn-based McLean Delmo joined the independent Bentley’s network as its Melbourne member in 2013, later merging with the local branch of UHY Haines Norton.
Since then, the firm, which continues its association with Kreston, has added regional outlets in Woodend and Kilmore via its 2023 purchase of Riverwood Group, which followed the sale of a ‘strategic stake’ of its business to investment firm AZ NGA.
Speaking on McLean Delmo’s latest milestone, Jack Delmo, who took over as chief executive twelve months ago, stated; “This brand evolution marks an exciting chapter for our firm. As Bentleys Victoria, we reinforce our commitment to delivering expert accounting and advisory services while leveraging the strength of the national Bentleys network.”
Both based around 70 kilometres north and northwest of Melbourne, the addition of the Woodend and Kilmore offices in part prompted the name change, with ‘Bentleys Victoria’ better reflecting the firm’s metropolitan and regional presence while also providing a stronger connection to the national Bentleys network and brand clarity at a time of increased mid-tier competition.
As per the AFR’s rankings from last year, Bentleys brings in combined annual revenues in excess of $140 million, placing it twelfth among the country’s largest accountancies behind fellow home-grown firm William Buck. However, globally branded mid-tiers such as Nexia, HLB Mann Judd, and Moore are all breathing down Bentley’s neck, with consistently faster rates of growth.
The Bentley network
Along with its clients, Bentleys’ Victoria said the closer brand alignment with its fellow members (Bentley’s boasts eighteen locations across every state and territory, as well in New Zealand) would also be beneficial for its employees and in attracting future talent, including as to greater staff engagement through national initiatives and professional development programs.
Still, the firm was quick to note that its service and experience for current customers wouldn’t be interrupted, with Delmo stating, “While our name is changing, our values, our commitment to our clients, and our focus on delivering transformative business solutions remain the same, yet we are excited about what the future holds as Bentleys Victoria.”
In other news, Delmo recently joined Bentleys’ national board in place of long-term McLean Delmo managing partner and now Victoria chair John Delmo, while former Sydney-based national chief Tony Sacre has now taken up a new role as president and CEO of the network’s international alliance partner Allinial Global, with his replacement as yet announced.
