Transform launches Australian offices in Melbourne and Sydney

26 October 2017

Transform, the British Digital transformation consultancy has officially launched a new office in Sydney which intends to service its Asia Pacific clients. The first office outside of the UK will be led by its International Managing Director Ian Pocock.

Transform are a UK-based digital transformation consultancy with offices in London, Manchester and Newcastle, who facilitate and implement digital eco-system across both the public and private sector. The firm has been involved in a digital transformation projects with Argos, an enormous beacon deployment with Hammerson, the One You campaign for the Public Health England’s and application development for the British Government’s flagship digital exemplar service ‘Lasting Power of Attorney’.

The consulting firm has gone through a period of growth within the British market and is now looking towards global expansion. Transform is eyeing the lucrative $4.6 billion Australian consulting industry, in which the amount of digital transformation projects seems to be growing exponentially.

The new Australian office opened its doors in Autumn of 2017 and is situated in the Engine Group’s business intelligence company, ORC International, in its North Sydney and Melbourne Offices.

The Australian consulting industry continues to grow with the country’s economy, opening up opportunities as firms grow their client base. Transform is hoping to capitalise on the growing reliance on consulting firms in the country, with the consulting industry’s revenue growing by over 5% in 2016 alone. Transform in the Asia Pacific has already secured its first contract the Australian Government Department of Education & Training.

Transform launches Australian offices in Melbourne and Sydney

Ian Pocock will lead the new office whilst continuing on as Transform’s International Managing Director. Pocock joined the consultancy in 2008 as a managing consultant and became a Partner with the firm in 2012. He currently manages the company’s global expansion ambitions across the broader Asia Pacific region. He commented on the move saying it was an exiting prospect for the consultancy.

“Having delivered real and impactful change for our many UK clients we are now mobilising to tackle digital, data and technology transformation on an international level,” he stated, before adding, “Our expertise and unique approach will be really beneficial and relevant in the Australia and Asia-Pacific markets.”

The CEO of Transform, Emma Robertson, also commented in a statement, “Our extension into APAC follows a market analysis in which we spotted a gap for an end-to-end digital transformation service. While there is a healthy amount of competition in the consultancy and digital marketing worlds, we feel that Transform offers a more complete package. We cover all areas – from technology and operations, to strategy and service design- ensuring that digital is in the very core of our clients’ business rather than on the side-lines or an afterthought.”

A number of international consulting firms have expanded into the Australian market recently due to increasing optimism in the Australian economy. Firms who have settled in Australia are attempting to consolidate themselves in leading positions within the Australian consulting scene.

Earlier this month, Accenture signed off on the purchase of American/Australian management consultancy IBB and GNC Group was integrated into the Grant Thornton network. Both Accenture and Grant Thornton are currently attempting to gain a significant market share in the region inorganically. Government contracts also remain an abundant and lucrative commodity in Australia, with the consecutive governments coming under public pressure following a $5 billion spend on external expertise over 4 years.


More news on


Bourne Digital launches SAP user experience design centre in Melbourne

03 April 2019

German enterprise software giant SAP has launched an AppHaus in Melbourne in partnership with local consultancy Bourne Digital.

Melbourne has joined an exclusive international list with the launch of the Bourne Digital Experience Design Centre – a SAP ‘AppHaus’ co-innovation centre where customers can come together with engineers and solution providers to co-design the end-user experience. Of ten present locations worldwide, it’s just the second in the Asia Pacific, and the first in the region to run by a SAP network partner.

Established in Melbourne in 2015, and with an additional outlet in Sydney, user experience (UX) design consultancy Bourne Digital provides a range of services with a focus on agile digital product design and development, serving clients in the financial services, retail, logistics and utilities sectors in areas such as user research, design thinking, prototyping, architecture, testing and validation, and managed services. 

Recently named a SAP Partner Award winner for innovation at the SAP Partner Kickoff  meetings (where Accenture and Deloitte claimed two titles apiece for the Asia Pacific region), Bourne Digital was founded by managing director Selim Ahmed, who previously served as head of mobile and UX solutions for SAP in Australia and New Zealand. Prior to SAP, Ahmed spent 12 years between Deloitte, BearingPoint and PwC, the latter where he was the founding director of the firm’s national digital consulting practice.

Bourne Digital launches SAP user experience design centre in Melbourne

Now Ahmed joins just a handful of others in guiding a partner-operated AppHaus for the German enterprise software giant, which last year clocked global revenues of nearly AU$40 billion. Since unveiling the concept in Heidelberg in 2013, SAP has added four more locations, including the sole previous Asia Pacific outlet in Korea, while another five current AppHaus hubs are run by partners – covering Austria, Spain, the US, and Canada. 

Located at the iconic pre-federation Bennelong Building a short hop from Flinders Street Station, the Bourne Digital Experience Design Centre has already been supporting clients with digital transformations, including Newcrest Mining, with the collaboration using machine learning to produce an app which simplifies maintenance requests for the some 20,000-plus assets of what is one of the largest gold-miners in the world.

“The Bourne Digital Experience Design Centre brings together the right environment and expertise to deliver innovative solutions to real business problems putting the user experience at the heart of the process,” Newcrest’s chief information & digital officer Gavin Wood told ARN. “Human-centred design has already helped us achieve rapid and effective innovation – we are looking forward to seeing where this takes us next.”

“By bringing together business experts, designers, developers, customers, and users in a creative environment like the Bourne Digital Experience Design Centre, there’s no limit to the innovation we can help our customers achieve,” said SAP A/NZ managing director Damien Bueno, with Ahmed adding; “We are really honoured to be the first SAP AppHaus Network member in the Asia Pacific and Japan region and are excited about the growth and innovation this will bring to Melbourne.”

RelatedEY continues technology consulting push with Plaut IT acquisition.