Transform launches Australian offices in Melbourne and Sydney

26 October 2017 3 min. read
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Transform, the British Digital transformation consultancy has officially launched a new office in Sydney which intends to service its Asia Pacific clients. The first office outside of the UK will be led by its International Managing Director Ian Pocock.

Transform are a UK-based digital transformation consultancy with offices in London, Manchester and Newcastle, who facilitate and implement digital eco-system across both the public and private sector. The firm has been involved in a digital transformation projects with Argos, an enormous beacon deployment with Hammerson, the One You campaign for the Public Health England’s and application development for the British Government’s flagship digital exemplar service ‘Lasting Power of Attorney’.

The consulting firm has gone through a period of growth within the British market and is now looking towards global expansion. Transform is eyeing the lucrative $4.6 billion Australian consulting industry, in which the amount of digital transformation projects seems to be growing exponentially.

The new Australian office opened its doors in Autumn of 2017 and is situated in the Engine Group’s business intelligence company, ORC International, in its North Sydney and Melbourne Offices.

The Australian consulting industry continues to grow with the country’s economy, opening up opportunities as firms grow their client base. Transform is hoping to capitalise on the growing reliance on consulting firms in the country, with the consulting industry’s revenue growing by over 5% in 2016 alone. Transform in the Asia Pacific has already secured its first contract the Australian Government Department of Education & Training.

Transform launches Australian offices in Melbourne and Sydney

Ian Pocock will lead the new office whilst continuing on as Transform’s International Managing Director. Pocock joined the consultancy in 2008 as a managing consultant and became a Partner with the firm in 2012. He currently manages the company’s global expansion ambitions across the broader Asia Pacific region. He commented on the move saying it was an exiting prospect for the consultancy.

“Having delivered real and impactful change for our many UK clients we are now mobilising to tackle digital, data and technology transformation on an international level,” he stated, before adding, “Our expertise and unique approach will be really beneficial and relevant in the Australia and Asia-Pacific markets.”

The CEO of Transform, Emma Robertson, also commented in a statement, “Our extension into APAC follows a market analysis in which we spotted a gap for an end-to-end digital transformation service. While there is a healthy amount of competition in the consultancy and digital marketing worlds, we feel that Transform offers a more complete package. We cover all areas – from technology and operations, to strategy and service design- ensuring that digital is in the very core of our clients’ business rather than on the side-lines or an afterthought.”

A number of international consulting firms have expanded into the Australian market recently due to increasing optimism in the Australian economy. Firms who have settled in Australia are attempting to consolidate themselves in leading positions within the Australian consulting scene.

Earlier this month, Accenture signed off on the purchase of American/Australian management consultancy IBB and GNC Group was integrated into the Grant Thornton network. Both Accenture and Grant Thornton are currently attempting to gain a significant market share in the region inorganically. Government contracts also remain an abundant and lucrative commodity in Australia, with the consecutive governments coming under public pressure following a $5 billion spend on external expertise over 4 years.