Former head of Accenture Strategy in Australia joins PwC in Romania

01 August 2018 2 min. read
More news on

Luca Martini, the ex-Managing Director of Accenture Strategy in Australia, has made a dramatic career switch and moved to Romaina to join PwC as a Partner. He will become the next advisory leader of PwC in Romania and South East Europe, working out of the capital city Bucharest. 

As of the first of July 2018, Luca Martini took up his new position at PwC Romania and South East Europe. With over 25 years worth of consulting experience spread across some of the biggest and most notorious firms, Martini is a veteran of strategic consulting. 

 Italian by birth, he has worked across Italy, Germany, North Africa and Spain, and in 2010 he moved to Australia. He has also worked across the Asia Pacific and in Latin America and is fluent in English, Italian, French and Spanish. 

Martini began his career at Andersen Consulting – today known as Accenture – in 1991 and left in 1996 when he was a manager. He moved directly into a Partner role at McKinsey & Company where he remained, albeit in different locations, for the better part of twenty years. 

By October 2015 he left the prestigious consulting firm to return to Accenture as Managing Director of Accenture Strategy. According to a clip released upon his arrival at Accenture, Martini ‘picked Accenture Strategy for one very specific reason’ –  Innovation. “New ideas, new businesses, new value propositions and I really loved that. Entering into unchartered territories,” he said. 

Former head of Accenture Strategy in Australia joins PwC in Romania

Speaking of his new position, Martini commented, “I believe that PwC already has a strong advisory practice in Romania and I look forward to working, together with the team, to capitalise on the tremendous market opportunities at an exciting time for the global economy, when technology, digital platforms, artificial intelligence and robotics are transforming entire industries and sectors. There are many areas in which we can help our clients deal with these challenges.”

Martini will replace Edward Macnamara, who will now focus on global business recovery services project on a global level within PwC. Macnamara has been leading the PwC Romania and South East Europe team for the past two years.  

Ionut Simion, Country Manager Partner, PwC Romania said: “Luca Martini will be instrumental in achieving our strategic objective of becoming distinctive leaders of the Romanian professional services market. His extensive experience in leading teams in complex advisory projects and various markets will strengthen our management consulting capabilities and will help us bring new perspectives and innovative solutions to our clients.”