Australian Ethical brings in R/GA for marketing & innovation

R/GA’s Australian outfit has landed a new corporate client – superannuation fund Australian Ethical.

Founded in 1986, Australian Ethical is an ethical investment manager, meaning that that the funds it invests on behalf of its clients (managed fund investors and funded superannuation members) are geared at “contributing to a positive change in the world.” Australian Ethical for example doesn’t invest in oil & gas players, or food manufacturers that don’t maintain high corporate social responsibility standards.

The first publicly listed company in Australia to achieve B Corp status, Australian Ethical currently has over $5 billion in funds under management and 62,000 clients. 

As part of its strategy to further elevate its reputation in the ESG investing landscape, which continues to draw more investments, the Sydney based company has enlisted R/GA to help “redefine its marketing communication” said Marion Enander, Chief Strategy & Innovation Officer at Australian Ethical.

“We have an amazing opportunity to continue our leadership in ethical investing, and to do that we need partners who can help us innovate. R/GA has a proven history of creating category-defining innovations, so bringing them in as part of our core team was an easy choice,” she said.

Commenting on the project win, Jon Holloway, Vice President and Executive Strategy Director at R/GA Australia said: “It’s not often you get to work with a brand that realises the importance of combining innovative products and services with marketing – all while truly doing good for their customers, the industry and the world.”

“We are thrilled to partner with Australian Ethical to grow their impact for members, society and the environment.”

At RG/A, Australian Ethical joins a roster of clients which includes Uber, Nike, Google, Toyota, and Slack.