Three reasons for a career in digital marketing consultancy

26 May 2021 Consultancy.com.au 3 min. read
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Making a new career choice can be intimidating, but it can be life-changing. With an abundance of choices now opening up, many people might want to think about joining the world of digital marketing consulting.

The global digital marketing market is estimated to be worth more than US$310 billion, with estimates predicting further growth, owing to the continual attraction of digital channels. In this context, digital marketing has evolved into a lucrative career choice.

As technology continues to encapsulate the world and becomes widespread, competition for online attention has intensified, so organisations regularly consult digital marketers in order to help them reach out to millions of users.

With this in mind, arguably the time has never been better to enter the digital marketing industry. A career-switch can be a daunting prospect, though, even if it is a lucrative one. To help make the right decision, here are three reasons why professionals might consider shifting into the field of digital marketing consultancy.

Three reasons for a career in digital marketing consultancy

1. Rewarding employment

Digital marketing is one of the fastest-growing industries across the globe. Because of this, it is a career that has plenty of room for techs, consultants, creatives, and business people to make use of the abilities they are most passionate about. There are so many avenues which individuals can follow.

Unlike many other conventional professions, digital marketing is extremely diverse in the projects it offers up. Marketing consultants can be deployed by digital agencies, consulting firms, or directly by a corporate.

Every firm is trying to engage consumers or other businesses with its products, and so it will need to develop a marketing strategy to help it do that. This means that professionals in the industry can either specialise in an area of particular interest, or look to work across a diversity of environments to constantly give themselves new challenges.  

2. Diverse opportunities

Due to the digital skills gap, there is a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills. Training in any particular area of digital marketing can open the door to a myriad of different opportunities then, as if a professional chooses a career path or specialisation in this field and decides to pivot later, they will likely only need a little training in order to make the switch; building on existing skills while still learning new ones.

Digital marketing is one of the industries that offers a hugely diversified career path. For example, a digital agency employs a plethora of people with different skills. The variety of specialities they work on includes: marketing consultant; social media marketing; analytics; mobile marketing; search engine marketing; video marketing; interactive technology; content management; and email marketing, among others.

3. Plenty of work

In simple words, nobody wants to spend months hunting for a new job. After receiving the right qualifications, individuals hope to grab a good opportunity as soon as they can. Unfortunately, this can be time-consuming because it can be hard to break into most industries without some working experience.

In the case of digital marketing, the rapid growth of the sector means it currently constitutes around 10% contribution to the job sector. This means that there are ample opportunities to either put qualifications to practical use swiftly, or opportunities to adapt the practical skills professionals have acquired in other industries.