Sefiani bundles sustainability communications expertise in new practice
Facing rapidly growing demand for sustainability and environment-related services, Sefiani has launched a Sustainability Communications practice.
The new practice becomes the nineteenth competency group of the 30-strong Sydney based communications consultancy, and will be led by Julia Hoy, who has been appointed Sustainability Communications practice lead.
Serving both corporate and public sector clients, the new wing will help clients with, among others, ESG communications, roadmap-to-net-zero communications, stakeholder engagement, sustainability thought leadership, and community education initiatives. The arm will also help organisations shape their internal communications to employees, as well as to partners in their supplier/stakeholder ecosystem.
Commenting on the launch of the practice, Sefiani CEO Robyn Sefiani said: “Investor, consumer and employee expectation has never been higher on sustainability and climate change, and it is pushing companies to better articulate their stance. At the same time, the stakes are high for those that miss the mark. Companies are seeking external expertise to navigate this complex and changing landscape.”
Working in the sustainability domain is by no means new for the 22-year-old company. The new practice bundles Sefiani’s existing capabilities in the field – over the past years the firm’s communications consultants have supported the likes of EY, 3M and L'Oréal on their strategic sustainability communications.
Sefiani: “We’ve helped build and protect corporate and brand reputations for over two decades. From that experience, we understand that how corporations act on and meaningfully communicate their commitment to sustainability can have a significant impact on brand reputation.”
“Our team has over 15 years’ experience of working with some of the world’s leading companies to shape their communications strategies for sustainability and social purpose.”
Practice leader Hoy (who re-joined Sefiani in 2019, a decade after her first stint at the firm) meanwhile brings significant experience in sustainability and social purpose communications to the firm, having worked on the topic both agency-side and in-house with fast moving consumer goods giant Unilever.
Sustainability is one of the defining challenges of our lifetime according to EY. CEOs are increasingly embracing the business case for sustainability. The 2021 CEO Imperative Study showed that 80% of CEOs believe it’s likely “companies will take significant new steps to take responsibility for the social and environmental impacts of their operations” over the next five years.
