IBM leaders Bridget Tracy and Ray Ma join Accenture

10 October 2021 2 min. read
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Bridget Tracy and Ray Ma have been recruited by Accenture as new managing directors in its Sydney office, with the pair bringing more than four decades of experience.

Both seniors have spent over fifteen years at IBM, Tracy most recently as APAC regional director for the company’s Build and Service offering, and Ma as IBM’s airline segment leader.

A masters-holder in international politics from the University of Birmingham, Bridget Tracyoriginally started out with IBM in the UK, serving as a Business Growth Manager before later moving to Sydney and taking up an Associate Director role with ICT sector-focussed Intech Credit Union. She then rejoined IBM’s local office, steadily working her way up the ranks over the past decade across a number of different segments.

Bridget Tracy and Ray Ma, Accenture

Tracy’s more recent roles at IBM include Government Public Transportation leader and State Government and Health Industry Director for ANZ, before being appointed IBM’s Chief Digital Officer at the beginning of last year. Since the beginning of 2021, she has served as regional director for Build and Service, responsible for leading the APAC Technology Partner Sales and Architect community.

“Ex-CEO Ginni Rometty said that ‘growth and comfort do not co-exist,” … 100 per cent … and it’s time to put that into action,” Tracy stated in a post on Linkedin to mark her final day, drawing numerous well-wishes from colleagues and clients. “Thank you IBM for a phenomenal, life changing and character defining 15 years. It has been a ride! And I can’t wait for what growth, discomfort and learning is to come.

Ray Ma crosses as a managing director in Accenture’s management consulting team after close to 24 years at IBM, first joining the company in 1998 following a marketing and finance degree with the University of Technology, Sydney.

During his time at IBM, Ma has managed projects and portfolios for clients in the financial services and aviation sectors among others, including Qantas and the Commonwealth and Westpac banks.

Earlier this year, Accenture also recruited four managing directors from the Big Four and two from Strategy&.

In related news, another former IBM leader, Pauline Doherty, has meanwhile joined the partnership at KPMG after spending the past six years at SAP, most recently as Head of Strategy & Operations for ANZ and General Manager Strategic Industries. Earlier, she spent seven years at IBM, including as country manager for IBM’s Smarter Cities team, with a two year stint as an executive director for business development at EY in between.