Sefiani bolsters team with associate director Neeley Williams

19 October 2021 2 min. read
More news on

Neeley Williams has joined communications consultancy Sefiani as an Associate Director.

“We are thrilled Neeley is bringing her talent and global experience to Sefiani. Her skills in managing complex projects requiring stakeholder engagement, public affairs, reputation management, integrated communications and crisis counsel will be much appreciated by our clients. And her wonderful, engaging style fits perfectly with Sefiani’s professional and friendly culture,” said Robyn Sefiani, the founder and chief executive of Sefiani. 

Williams brings fifteen years of international communications, public affairs and corporate reputation experience across business and political environments to the firm. Prior to joining Sefiani, she worked for Hill + Knowlton Strategies, where she was Group Account Director and led major client accounts like Salesforce, Twitter, Aon and Equinor. 

Neeley Williams, Associate Director, Sefiani

She also led H+K’s crisis management practice in Australia and was a member of the firm’s APAC Public Affairs team. Before moving to Australia five years ago, Neeley worked in Brussels for ten years. She was chief adviser to a senior parliamentarian in the heart of European policymaking, leading technical and political negotiations in the European Parliament on international trade agreements.

After seven years in the ief advise role, she moved to Samsung Electronics as Senior Manager External Affairs and Policy and was a principal member of Samsung’s global risk and reputation team. 

“Neeley will also help take Sefiani’s crisis management offering to new heights by leading crisis drills for clients seeking to be in the best possible position of preparedness for a crisis incident as well as leading media training for crisis scenarios,” ssaid Sefiani. 

Commenting on her new role, Neeley said, “I’m excited to be joining Sefiani, a firm I’ve long admired. When I was considering a career move, there was only one agency in my sights, and that was Sefiani. I’ve long admired Sefiani’s reputation, people, quality of work on challenging assignments and values demonstrated through purposeful work. I can’t wait to get started!”