Strategy management software platform Empiraa prepares for launch

In the second quarter of 2022, Empiraa will launch – a strategy software platform that helps teams effectively design and manage their strategies.

Ash Brown founded Empiraa after working as a senior manager in three businesses and realising that many teams lacked an effective platform to manage strategy.

Empiraa is a results-driven strategy management system designed to provide leadership with “what they need, when they need it,” said Brown. “The system assists to fight fires before they happen.” The platform focuses on the SME market – a segment which is underserved by traditional strategy software suites and one that struggles to pay the bills of high-end strategic advisors.

“We believe we can help SMEs globally create, align and execute their business strategy. Empiraa will be built to cater for that market, no big long intimating terms. We talk to our customers in real speak. How people actually talk in businesses. We want our users to feel more empowered and in the driver's seat when they use Empiraa.” said Brown.

“It is important to me and the team that we help SMEs as it is an underserved market, the products and services available in the strategy space for SMEs are limited.”

“We want to be the global leader in SME strategic business planning, we aim to do this by listening to customer feedback, engaging with our user community and helping them be the best versions of themselves.”

Brown is working with innovation and tech house Hyper to bring the idea to life in Q2 2022. After the first pre-seed round which raised $110k, Empiraa brought on board directors Mark Hogan, Sam Cust, Laura Frazer and Brendan Tremble.

“They have great and complementary skill sets. They have been incredible and have been able to keep me grounded throughout the process. We have been working with ex-Managing Director of Xero, Trent Innes who was introduced to us by Chairman of our Advisory Board Rod Moynihan. Trent and Rod have been incredible in sharing their knowledge and helping us throughout the journey.”

As the start-up ramps up its operations, Empiraa has recently raised $637k with private investors. Brown: ““They understood and have experienced the problem of not being able to manage their strategy in an easy and empowering way. We did this outside of traditional venture capital investors. We initially had conversations with tier 1 firms, however it just wasn't a good fit. Private investors felt the pain of the problem.”