Deloitte Digital buys Blended Digital, New Republique and Venntifact
Deloitte Digital has acquired three digital experience consultancies – Blended Digital, New Republique and Venntifact – adding a team of 70 professionals to its ANZ headcount.
Esan Tabrizi, the leader of Deloitte Digital in Australia, said on the trio of deals: “The addition of the incredibly talented teams from Blended Digital, New Republique and Venntifact is part of a long-standing strategy of investing in the right people, skills, technologies and innovations to meet our client’s biggest challenges.”
With now over 1,100 consultants and technologists across Australia, Deloitte Digital is one of the largest players in the digital transformation space at the nexus of creativity, marketing and technology.
“Brands are certainly strongly focused on digital engagement. As a result, growth in demand for our and business is relentless, and our growth to meet market demand will not be stopping here,” added Tabrizi.
Melbourne-based Blended Digital (around 20 professionals) specialises in digital experience and marketing services, with Salesforce, Adobe, Braze and Cheetah as its vendor partners. Co-founders Adam Crow and Damon McMillan will join Deloitte Digital as partners.
Sydney-based New Republique (around 20 professionals) specialises in user experience, experimentation and data and analytics, with Fullstory, Optimizely, Webtrends Optimize, Adobe Solution and Salesforce as its vendor partners. Co-founders Nima Yassini and Stacey Isaac will join Deloitte Digital as partners.
Sydney-based Venntifact (28 professionals) specialises in digital experience and marketing technology. Its vendor partners include Salesforce, Adobe, Braze, Segment, Tealium and Google. Co-founders Steven Hann and Joey Nguyen will join Deloitte Digital as partners.
Commenting on the acquisitions, Deloitte Consulting Managing Partner Ellen Derrick said: “The success and growth of Australian businesses is going to be strongly linked to how well they manage and orchestrate their digital channels. Deloitte Digital has always been leading the way since its inception, and we have elevated hyper personalisation and experience management as one of our most important strategic initiatives across our consulting practice.”
“I couldn’t be happier to have six new and talented partners, and their equally talented teams to be part of this continuing journey.”
Previous deals of Deloitte Digital in ANZ include the acquisitions of Canberra-headquartered Soda Strategic (2021) and New Zealand-based consultancy CloudinIT (2019).