Ebiquity ANZ experience management shake-up

16 October 2018 Consultancy.com.au 3 min. read
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Independent global marketing and media consultancy Ebiquity’s Australia/New Zealand executive management team has undergone a transformation. With Richard Basil-Jones being appointed to the position of Managing Director Asia Pacific, the top job for the ANZ was up for grabs, and Peter Cornelius has been elevated to the role after three years with the firm. 

In an exiting management overhaul for the global consultancy Ebiquity Australia’s practice, Peter Cornelius has been named as the firm’s new Managing Director for ANZ. Cornelius has stepped up from his previous role as Director of Client Services and will operate out of the firm’s Northern Sydney office. 

Besides being the Director of his own consulting outfit, Cornelius Media, Cornelius has been at the helm of many media firms including The Nelson Company – where he spent 10 years as Managing Director, Kinesis Media, Zenith Media and George Patterson Bates – where he began his career in 1981. 

The outgoing Managing Director, Basil-Jones – who also spent the majority of his career with The Nelson Company – said, referencing his new cover, “His experience, calm hand and focus on our clients has helped build and shape our media practice to be the respected, independent media consultancy we have today.”

Basil-Jones is another industry veteran who will take on the executive role of Managing Director Asia Pacific based in the UK. “Delighted for Richard to be taking on a new and expanded global role in London which results in yours truly stepping up to take on responsibilities across Australia and New Zealand,” said Cornelius on LinkedIn after the announcement. 

Ebiquity ANZ experience management shake-up

The new APAC Managing Director will go on to oversee the marketing and media consultancy’s operations throughout the region. With offices in Australia, Singapore and China – as well as affiliates throughout both Japan and India, the region represents a key locale for the consultancy’s international growth strategy. 

The region has experienced some of the largest growth within the management consulting sector in the past few years. Driven by China, Southeast Asia and Southern Asia’s quick-paced industrialisation and technological advances, the region’s management consulting industry broke the $50 billion barrier for the first time this year

Mentioning Basil-Jones’ capability to perform in his new role, Ebiquity’s CEO Michael Karg said, “I have worked closely with Richard over the recent years and know that his passion for the business and people leadership qualities will bring the right focus and success to our global business.” 

The role represents serious opportunity for growth for the firm, which advises 80 of the top 100 global advertisers across 20 offices worldwide. The firm deploys core capabilities in media, analytics, and tech to enable its clients to achieve greater accountability, transparency and ROI from their marketing investments, and help independently measure and optimise their customer experiences.