Right Lane ‘for benefit’ consulting approach attracts Big Four talent

13 December 2022 Consultancy.com.au 2 min. read
More news on

Having adopted a purpose-driven advisory approach, Right Lane Consulting continues to attract talent from other firms – with Steven Tan and Gene van den Broek the latest joiners.

B Corp-certified strategy and management firm Right Lane Consulting has lured two new advisors to its team from the Big Four, with Gene van den Broek joining as an engagement manager from Monitor Deloitte and Steven Tan crossing from Ernst & Young as an associate principal.

Tan follows in the footsteps of Right Lane founder and chair Marc Levy, who established the firm in 1997 after three years at EY.

Gene van den Broek and Steven Tan - Right Lane Consulting

Based out of Melbourne and providing services in the areas of business and growth strategy, performance improvement, organisational effectiveness and diversity & inclusion, Right Lane has a strong focus on ethical and purpose-driven consulting. In 2015 Right Lane became Australia’s first B Corp strategy consultancy, its ‘for benefit’ mindset seeing the firm recently rejig its ownership to a foundation and staff-owned model.

It was these types of principles which helped to attract Van den Broek to the firm from Deloitte, bringing five years of consulting experience focused primarily on the education sector. “Right Lane’s purpose resonates with me,” he stated. “The opportunity to work with and contribute to a top quality, ethical consulting firm with a strong belief in the work it does, and with a passion to give back to the broader community is what drew me.”

Tan likewise joins Right Lane from the Big Four, having spent the last seven years between EY’s management consulting division and strategy wing EY Parthenon, including most recently as an associate director in the firm’s business transformation unit leading multi-disciplinary teams of up to 20 people. Altogether Tan brings over a decade of consulting experience to the firm, including a brief stint at KPMG.

A masters-holder in manufacturing from the Massachusetts Institute of Technology (complementing a Quantic School of Business executive MBA), Tan’s business transformation expertise spans operating models and organisational design, strategy development, and advanced analytics among other areas, with previous experience serving clients in sectors such as financial services, education, manufacturing and not-for-profit.

The pathway from the big consultancies to Right Lane’s explicitly purpose-driven model is not an uncommon one for the firm. Van den Broek joins senior associate Omar Al Kassab and fellow engagement manager Helena McGeorge in arriving via Deloitte, while Tan shares his EY background with Right Lane expert Ashlee Booth.

Meanwhile, recently installed CEO Chiara Lawry joined after seven years at Boston Consulting Group.