Vincents unveils new brand ahead of 35th anniversary year

29 August 2023 1 min. read
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On the brink of its 35th anniversary year, national professional services firm Vincents has reinvigorated its visual identity, symbolising the growth of the firm and expansion of services offered in recent years.

What started in 1989 as a two-person team in Brisbane, is today one of the country’s larger providers of accounting and advisory services. Alongside its heritage focus on forensic accounting and tax, Vincents also offers a range of specialist service offerings including economic advisory, restructuring, data analytics, lending and private wealth.

“The expansion of services offered by the firm over the last years has resulted in significant growth, with the firm growing to 240 staff members, working in offices across Australia,” said Vincents founder Paul Vincent.

Vincents unveils new brand ahead of 35th anniversary year

Having operated with its previous brand for years, “it was time to reposition the Vincents brand to reflect how much we have expanded and developed,” said Vincent.

Jonathan Dooley, Executive Chair of Vincents, believes the firm’s refreshed branding better reflects the evolution of the firm and the client-first approach underpinning the organisation. “Despite our growth, we still prioritise giving clients direct access to our directors and that’s clear in the quality of work we produce.”

The founder added that the new tagline ‘every angle’ reinforces “our ability to bring the best analytical minds and mindsets to each engagement, leveraging our experience and diversity to identify opportunities and issues that others do not.”

Vincents operates with offices in Brisbane, Sydney, Melbourne, Canberra, Adelaide, Gold Coast, and the Sunshine Coast.

In another major decision for the firm, Vincents will announce a new, restructured Board in the coming months, with an independent Chair expected to head the group. “Bringing diverse, independent voices in to guide the business’ next phase is extremely important and we look forward to announcing more soon,” Dooley said.