Morrow Sodali adds communications consultancy Domestique

11 December 2023 2 min. read
More news on

Its second Australian purchase in the past twelve months, Sydney-based communications consultancy Domestique has become the latest addition to the growing stable of global player Morrow Sodali.

Global strategic advisory firm Morrow Sodali has picked up local corporate communication and reputation management consultancy Domestique to add to its growing stable of international acquisitions.

The purchase, which follows that of Citadel-MAGNUS toward the end of last year, sees a team of around fifteen advisors join the firm, including founders Ross Thornton, Jim Kelly and Lauren Thompson together with chief executive Jon Snowball.

Morrow Sodali adds communications consultancy Domestique

“By merging with Morrow Sodali, we can offer our clients a much broader, more coordinated, and global suite of services than we can on our own. We can also offer our team far greater opportunities to build their careers both in Australia and across the world,” stated Thornton, who serves as chair of the decade-old advisory, which takes its name from the road cycling workhorse whose primary aim is to aid their team leader in achieving victory.

Established by the trio in Sydney in 2013 – with Kelly coming off a stint as chairman of FTI Consulting’s strategic communications division – Domestique provides support on complex and high-profile reputation matters including a particularly strong background in M&A communications. To date, the company has advised on more than 235 transactions collectively valued at $580 billion, including Allegro’s recent purchase of PwC’s public sector business.

“Domestique has an incredible reputation as a trusted advisor to leading Australian and global businesses, and has provided counsel on many of the largest and most complex financial transactions in recent Australian history,” commented Morrow Sodali International CEO Christian Sealey. “The combination with Citadel-MAGNUS brings together a powerhouse of complementary, expert advisers that will deliver an unprecedented level of experience to the Australian and Asia Pacific market.”

Closed in November 2022 and adding further outlets in Melbourne and Perth, Citadel-Magnus is one of a number of recent acquisitions made by Morrow Sodali since its own purchase by US private equity firm TGP earlier last year, in what coincided with Morrow Sodali’s 50th anniversary.

Recent additions include ESG strategy consultancy HXE Partners of New York and London-based strategic communications consultancy Powerscourt.

“We are pleased to support Morrow Sodali’s continued expansion in Australia, an important and growing market,” stated Ransom Langford, a partner with TPG’s Growth division. “We are on a journey to create a global leader to offer best-in-class service in stakeholder relations, and the acquisition of Domestique delivers enhanced offerings in this key region. We will continue to explore further strategic opportunities across Asia, North America, and Europe.”