Global tech consulting ecosystem Alan Allman buys Sydney’s PhoenixDX

Sydney-based digital services and advisory firm PhoenixDX has been acquired by Alan Allman Associates, a Paris-headquartered network of tech consultancies with its eyes on the APAC region.
PhoenixDX, which was established in Sydney by Pedro Carrilho and later Juan Martin from 2016, becomes the first Australian member of the Euronext-listed firm, following its earlier purchase of Asian IT consultancy We+ in late 2023.
A leading regional partner of the OutSystems low-code platform, PhoenixDX specialises in the rapid development of digital products and custom software, supported by a team of 80-plus technicians spread across Australia and the Philippines.
“PhoenixDX’s exceptional expertise in digital product engineering will allow us to expand our capabilities and offer enhanced services to our clients,” stated CEO Jean-Marie Thual. “This acquisition solidifies our position in the APAC region, and together, we will deliver technological solutions that align with strategic consulting to create significant value in the Australian market.”
A former chief operating officer at Altran (now Capgemini Engineering), Thual established Alan Allman Associates in Paris in 2009, since overseeing its growth to an ‘ecosystem’ of more than one and a half dozen tech consultancies spread across Europe, North America, and most recently the Asia Pacific. The company’s annual revenues are now trending toward the €400 million mark.
Having grown that figure tenfold over the past decade, Alan Allman Associates in 2023 turned its attention to the Asia Pacific for the next step in its international expansion agenda, picking up Singapore-based We+, which has a further presence in Hong Kong, Shanghai, and Taiwan. Now, the firm has gained a further foothold in the region through the majority purchase of PhoenixDX.
Carrilho, who will continue as managing director of PhoenixDX, said the deal would open up exciting new opportunities for the firm’s team and clients; “This partnership will consolidate our presence in Australia and further accelerate our growth and expand our global reach, especially in the APAC region. We are now well-positioned to capitalise on emerging opportunities.”
Carrilho and Martin both served in senior leadership roles at Qlik prior to establishing PhoenixDX, respectively as APAC professional services director and consulting services sales manager for the A/NZ. Both also bring more than two decades of IT industry experience to the table, with Carrilho starting out as a software engineer at OutSystems and Martin as a developer at Accenture.
Martin said: “Our partnership with Alan Allman, a group backed by a strong financial foundation, enables us to invest further in the creation of value-added modernisation and innovation services to deliver a comprehensive offering of transformational solutions to our customers. Our commitment to leading the AI-powered low-code wave in Australia remains unchanged for many years ahead.”