TRA welcomes four new members to Sydney team
Australian research and insights agency TRA has boosted its team in Sydney with four new hires.
The Managing Partner of the Sydney office, Terri Hall, said that the appointments follow a period of strong growth, with the team doubling both revenue and headcount year on year.
The new team includes experienced researcher David Busfield, who steps into the role of Business Director responsible for several of TRA’s partnerships over the FMCG, tech and financial services sectors. He will also lead the quantitative practice.
Busfield joins from Kantar where he held the position of Group Director, leading one of Sydney’s client service teams and some of the largest client relationships and projects across brand strategy, innovation and creative effectiveness.
“David brings significant expertise and a clear drive for excellence and partnership which I know will only bolster how we show up and deliver for our clients across diverse business problems and sectors,” said Hall.
Busfield, commented: “TRA has built an incredible reputation for delivering insight-driven strategies that create real impact. I’m excited to join a team that thrives on curiosity and diverse thinking, and I look forward to partnering with our clients to uncover new opportunities for growth.”
Melouise Hucker(Senior Consultant), Tia Agnew (Senior Consultant) and Alex Mansfield (Consultant) meanwhile all join TRA from Fiftyfive5, which is part of Accenture subsidiary Accenture Song.
“Bringing these four new roles on board marks the next chapter for our growth in Sydney and I’m looking forward to what we can achieve this year” Hall concluded.
