Kelly Martin leads New Zealand business of HR Crowd

14 May 2025 Consultancy.com.au

HR Crowd, an SAP-focused HR-IT consultancy firm, has appointed Kelly Martin as Director of its New Zealand business.

Sydney-headquartered HR Crowd specialises in helping organisations design, implement and optimally run their human capital solutions in the SAP landscape, with a focus on SAP HCM, SuccessFactors and SAP BTP.

Hot on the heels of being named an official SAP HCM Partner in New Zealand, a status the consulting firm also holds in the Australian market, HR Crowd has brought in a new leader to further grow its presence in the Kiwi space.

“We are thrilled to have Kelly lead our New Zealand practice,” said Adrian Everett, Co-CEO of HR Crowd (the other being Judith Carelsen). “Kelly has already established herself as a key leader in the organisation and we cannot speak highly enough on the impact that she has had for HR Crowd and our customers. We look forward to seeing the growth across the team, the projects that we deliver and the amazing outcomes our customers will achieve.”

Kelly brings over 25 years of experience supporting organisations across ANZ with SAP HCM technologies. “Her blend of technical and consulting expertise uniquely positions her to drive the success of the New Zealand practice and deliver impactful outcomes for customers,” Adrian added.

“I am excited to lead our New Zealand practice and work closely with our integrated ANZ team to drive innovation and deliver outstanding results for our clients,” noted Kelly. “We aim to leverage our deep expertise in SAP HCM to help New Zealand businesses transform their HR operations and achieve their strategic goals.”