Count continues rapid growth as revenue climbs 15% to $166 million
Accounting and wealth advisory network Count has had another bumper year, with revenues up by a further 15 percent to $166 million, a figure which could see the firm move up the Australian table.
While a slowing of pace compared to the average 25 percent gains made over the two previous financial periods, Count has now added more than $50 million to its revenue column since 2024; growth which has seen the firm rocket up the local leaderboard.
Indeed, such figures could even see Count pushing for a berth in the top one dozen accounting firms in Australia as per the AFR’s annual list, having already climbed four spots into 16th over the past four years, with 13th-placed Bentleys last year posting $144 million.
“This has been another year of significant progress for Count as we continued to execute on our long-term growth strategy across both organic and inorganic initiatives,” said group CEO Hugh Humphrey. “Given Count’s increased scale and the long-term growth opportunities in the markets in which we operate, we are well-positioned to build on this momentum in the years ahead.”
Perhaps highlighting the limitations in compiling a comparative accounting list such as the AFR’s (McGrathNicol for example currently occupies twelfth spot), Count derives a fair chunk of its revenue from its wealth advisory practice, which continues to be a strategic focus, with funds under management last year growing 66 percent to $6.5 billion following its recent Oracle acquisition.
“The group continues to deliver consistently strong results, demonstrating the growth from our deliberate strategy to expand our participation in wealth,” Humphrey said. “With scale, diversified solutions, and a flexible operating model, we are well placed to capture the growing demand for wealth advice. The recent acquisition of Oracle also positions us for longer-term growth.”
Count also has a wildly different business structure and model compared to many of its upper-table peers. Alongside its full company acquisitions, the firm also invests in smaller accounting and advisory operations to help them grow as an equity partner (Melbourne-based Tailored Lifetime Solutions being the latest in July), with its tally of such partnerships now exceeding twenty.
That all said, it’s still impressive tracking Count’s steady rise up the AFR table, while November’s 2026 release could be even more eye-catching. Last year, internationally-aligned networks Nexia and HLB Mann Judd sat within a $2 million reach in 13th and 14th place, respectively growing by 1 percent and 6 percent. And with the way KPMG is currently going, another rung might just open up.
