KPMG boosts Marketing Advisory practice with four hires

05 February 2020 2 min. read
More news on

KPMG Australia has added four senior professionals to its Customer, Brand and Marketing Advisory (CBMA) practice. Former EY partner Jenny Roche is among the new additions to the team. 

With the new quartet on board, the Big Four accounting and advisory firm aims at capitalising on growing demand for branding and marketing consulting services. Mounting consumer expectations and digital disruption are forcing brands to deliver a better and more holistic customer experience, while improving the efficiency of both their customer-facing and back-office operations.

The CBMA practice of KPMG helps organisations with the transition to today’s much needed customer-centricity. This team has now been beefed up with the hires of Jenny Roche, Amrita Bhattacharyya, Samantha Clark and Jinglu McLay. Roche joins the unit as a partner, while the other three join as directors, each bringing a wealth of experience to the team.

Jenny Roche, Amrita Bhattacharya, Samantha Clark and Jinglu McLay

Roche formerly was an Executive Director and Head of Customer Experience at telecom company Telstra, and has also gained experience as an entrepreneur through her own customer experience and market insight firm J Roche Consulting. Most recently, she was a Partner and Customer Practice Leader for Oceania at rival Big Four accounting and advisory firm EY.

“Jenny brings a unique perspective and unrivalled experience in helping organisations re-align towards their customer needs,” said Amanda Hicks, who is in charge of KPMG’s Customer, Brand and Marketing Advisory service line.

Roche on her new challenge: “I’m excited to be joining KPMG where the team brings the best of consulting, in-house and agency experience. To make the right strategic decisions, now more than ever organisations need a true 360-degree view of their customer. Our goal is to empower our clients to be truly customer-centric organisations.”

Roche is joined by Bhattacharya, who is a former Director at global management consultancy Accenture, and previously served as Head of Customer Strategy at Metro Trains Melbourne and Head of Customer Strategy & Experience Design at Suncorp.

Samantha Clark has a background in marketing and customer experience transformation, having previously worked at Marketing Director at News Corp Australia and Head of Department for Marketing & Communications at QML Pathology.

Jinglu McLay, meanwhile, is an experienced marketing strategy expert. She formerly was a Senior Manager in Accenture’s Resources vertical, and was most recently a Director for Business & Digital Strategy at management consulting firm Nous Group.