ASG acquires Canberra-based Group 10 Consulting

19 March 2020 Consultancy.com.au

Five months after acquiring 1ICT, digital transformation consultancy ASG Group has picked up Canberra-based Group 10 Consulting. 

The move is in line with ASG Group’s strategy to grow its Australian business, said chief executive officer Dean Langenbach, with acquisitions used to complement growth and accelerate the building of capabilities across in-demand areas. 

“Group 10 has capabilities in areas we are interested in entering,” elaborated Langenbach, pointing in particular at the firm’s services in ICT asset management, managed services and its roster of clients in the public sector, especially across the Federal public service in the national capital. 

“The synergies between ASG and Group 10 will further enhance our product offering. We also believe Group 10 will fit in perfectly with our own entrepreneurial spirit and culture.”

ASG acquires Canberra-based Group 10 Consulting

The bolt-on adds an 80-strong team based in Canberra to its headcount of 2,000 nationally. As part of the integration, Group 10 Consulting will continue to operate under its brand and co-founders Cosimo Garreffa and Jennifer Nelson – they established the IT consultancy in 2013 – will stay at the helm of the local team. 

Alongside bolstering its propositions, ASG Group intends to bring Group 10’s services to its clients across Western Australia, Queensland and Victoria. Langenbach: “There’s a lot of excitement from sales because of the attraction to Group 10, [with its] new service offerings.” 

Looking ahead, the chief executive officer hinted that ASG Group eyes further expansion in Australia and New Zealand. “Given the market conditions we aren’t planning on slowing down, and we plan on accelerating our acquisition plans.” 

To execute its buy-and-build strategy, Nomura Research Institute, ASG Group’s Japan headquartered parent, installed a dedicated team of dealmakers in Australia some nine months ago. They spent the past three months completing the Group 10 Consulting deal, and have now shifted their sights to a number of next potential targets.


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