Publicis Sapient names Claire Rawlins country leader for Australia

11 August 2021 2 min. read
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Publicis Sapient has a new boss in Australia: Claire Rawlins, who will formally commence her new role coming Monday. 

In a press release from Publicis Sapient – a global digital transformation consultancy with 20,000 people in 50+ offices – the firm describes its new leader as an “internationally recognised leader with strong experience in driving clients’ successful growth, cultural change and digital and technology transformations.” 

Rawlins’ track record spans a 30+ year career which has seen her hold leadership positions within the financial services, telecommunications, retail and aviation sectors, as well as startup environments. Most recently, she was the founder and chief executive of Digital Natives Advisory, offering independent digital consulting services to businesses. 

Claire Rawlins, Country Managing Director Australia, Publicis Sapient

Before that, she was among others: Strategic Advisor for Asia Pacific at Salesforce; Chief Information & Innovation Officer at Coles; Group CIO at IAG; CIO at NBN; and a leader in Woolworths’ IT department. Prior to relocating to Australia in 2009, Rawlins worked in the United Kingdom, United States and Asia.

“Claire brings with her deep experience in driving digital and technology transformation and cultural change. She is a leader with a demonstrated ability to help businesses transform by creating next-generation customer experiences and propel large-scale organisations to become more customer- and employee-centric using technology and data,” said Publicis Sapient CEO Nigel Vaz

“In her position, she will empower our teams in Australia to develop bold, innovative ideas that successfully reimagine businesses for the digital age. Claire will no doubt make a tremendous impact as part of our international leadership team,” he added.

Commenting on her new challenge, Rawlins said: “I’m thrilled to join the Publicis Sapient team and be a part of a forward-thinking, global company that over the last 30 years has pioneered so many digital businesses and experiences by combining strategy, product, experience, engineering and data to lead in the digital space.”

Rawlins will report to Emma Scales, Managing Director of Asia Pacific at Publicis Sapient, who said: “Welcome Claire, we are so excited to have you join, and have no doubt your leadership will take our business to another level of impact.” 

Publicis Sapient is part of Publicis Groupe, one of the globe’s largest marketing, advertising and public relations companies. Publicis Groupe is headquartered in France and generates over €10 billion in revenues.