Communications consultancy Sefiani welcomes four new members

National communications and public relations consultancy Sefiani has bolstered its team with four new hires.

Amy Boyce joins as Account Director with a focus on sustainability and financial services. With nine years communication experience, Amy joins Sefiani from corporate and financial services firm Madden Associates. Prior to that she worked across corporate and consumer clients at H+K Strategies and in-house at Children’s Cancer Institute and Scentre Group.

Luke Ireland joins Sefiani’s Technology practice as an Account Manager. He was previously Senior Content Executive at Hotwire where for three years he worked with global and local technology clients, focussed on storytelling and thought leadership across traditional, social and digital media.

Laura Van Uum has been appointed Account Executive to provide support on brand reputation and consumer client accounts. With a double degree in Public Relations and Business from Charles Sturt University, Laura previously held communications roles at Blue Mountains Grammar School and Manning PR in Orange. 

Frances Du joins as Account Coordinator to support the technology, corporate and finance teams at Sefiani after graduating with a Communications degree from UTS, and a year as Research and Bid Writer at Busways, Australia’s largest private bus operator. 

The team expansion comes on the back of strong growth for the firm, having bagged six new client wins in the past months: global cryptocurrency platform Luno; global corporation Henkel Beauty Care; venture capital firm OneVentures; supply chain finance platform Octet; and engineering consultancies Taylor (an Australian player) and Arcadis (A Dutch-origin global player).

“An increasing number of organisations are seeking to enhance and protect their brands and corporate reputations. We’ve never been busier,” said Sefiani CEO and Founder Robyn Sefiani.