Whitney Erickson joins communications consultancy Watterson

Sydney-based communications consultancy Watterson has strengthened its team with Whitney Erickson.

“Coming from over fifteen years in the world of entertainment, performing arts and live performance, I’ve always enjoyed cutting through the fog with stories and campaigns that entertain, engage and speak to the human experience, and I’m keen to apply that experience to Watterson’s diverse range of clients,” said Erickson, appointed a Senior Consultant. 

During her career, Erickson has led public relation strategies and campaigns for a wide range of high-profile clients, including Professor Brian Cox, Penn and Teller, Bill Bryson, Todd McKenney, Courtney Act and Rick Stein, among others. She also managed strategic communications and publicity for major productions including Pippin, The Wizard of Oz, Book of Mormon, Pop-Up Globe, and Charlie and the Chocolate Factory. 

“The diversity of her experience, coupled with exceptional ability to create stories for broad-ranging audiences – big and small, mainstream and nuanced – aligns perfectly to our consulting model, and the outcomes our clients have come to expect,” said Nermin Bajric, Chief of Staff at Watterson. 

Commenting on the appointment, Erickson said she is excited to come on board at a time of expansion for the boutique company. “The demand for, and appreciation of PR specialists is growing across all industries, so being given the opportunity to work with a company like Watterson, which has an impressive reputation for long-lived, meaningful relationships with both clients and media, is very exciting.”

Established more than 26 years ago, Watterson for clients including Apptio, Checkbox, DroneShield, Southern Cross Cables, SimilarWeb and Vertix.