Michael O'Donnell joins JRJD Consulting as chief revenue officer

International marketing-focused group JRJD Consulting has appointed Michael O’Donnell as its Chief Revenue Officer.

In his new role, O’Donnell will focus on driving the growth of the four agencies within the group: Agency Stack, OtherBirds (established last month following the merger between Dutch Media and First Move Digital), Statlab and Think 10.

Founded in 2017, JRJD Consulting currently has a team of more than 150 staff across Sydney, Albury, Melbourne, Auckland, New York and London. O’Donnel’s global remit includes growing existing revenue streams, expanding customer segments, entering greenfield markets, and establishing new business partnerships.

Commenting on the appointment, JRJD Consulting’s Chief Executive Officer Dan Copsey said: “We are looking forward to capitalising on myriad growth opportunities as we continue to expand our footprint locally and internationally. With his extensive experience growing revenue in Australian and international markets, Michael’s skillset will be an asset to our team.”

O’Donnell previously held leadership roles at Fairfax and Ziff Davis, where he led sales and business development teams. He also served NRS Media working with clients across Australia and New Zealand, and spent time in Germany, consulting with various businesses on tailored commercial growth and strategy.

“Michael boasts a diverse career background during which he has demonstrated an ability to strategically grow revenue in new and diverse markets, regions and varied business categories,” said Copsey.

On his new adventure, O’Donnell said: “What we've all learned through Covid-19 is just how dynamic the marketing and digital landscape has become. One of JRJD Consulting’s big attractions for me is its ability to offer a suite of world-class solutions, moving away from the concept of multiple specialist agencies, to offer the real benefit of consolidating client needs.”