Sam Trattles (ex-PwC) wins Australian business book award

28 November 2022 3 min. read
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A number of former consultants have featured among the finalists of the Australian Business Book Awards, with ex-PwC’er Sam Trattles among the winners.

The winners of the fourth annual Australian Business Book Awards have been crowned with former PwC national sponsorship and brand manager Sam Trattles taking out the General Business category for ‘Negotiate Your Worth’. Elsewhere, Michael Vullings, a former management consultant with Accenture and KPMG, missed out in the Management category, while another ex PwC staffer Dinah Rowe-Roberts also fell short.

Established in 2019 and sponsored by workforce management consultancy Smart WFM, the Australia Business Book Awards recognise local entrepreneurs, businesspeople and owners who have written and published a book demonstrating their skill, knowledge and particular industry experience.

This year the awards received more than 100 entries across ten categories, as judged by a 50-person panel. 

The overall Book of The Year award for 2022 went to household budgeting guide ‘Money with Jess’, penned by Sydney Morning Herald senior economics journalist Jess Irvine. The title also won the Personal Development category, squeezing out ‘Life Admin Hacks’ written by Mia Northrop and former PwC healthcare consulting director Dinah Rowe-Roberts, who spent six years with the firm between Melbourne and the UAE.

Her one-time colleague however, Sam Trattles, claimed the General Business prize for her book ‘Negotiate Your Worth’, which takes a unique approach to sharpening the negotiating skills of business leaders by linking each of the important characteristics to a native Australian animal – such as an emu (boldly curious) or wombat (setting boundaries). Prior to becoming an author and business advisor, Trattles spent three and a half years at PwC.

She took to LinkedIn to express her appreciation; “Books of quality don’t happen by themselves, so a big shout out to everyone who played a role in getting this creation out into the business world. To everyone who has read the book from across the world, who write to share their stories of the impact on their confidence when negotiating their worth because of reading this book, thank you – this proves that negotiating doesn’t have to be something to avoid.”

One of three finalists in the Management and HR category, Michael Vullings wasn’t so lucky, his business transformation leadership book ‘Changing the Game’ (co-authored with Graham Christie) losing out to Jo Alilovic’s ‘Homeforce’, which examines how to build a remote-working team. Today managing his own consultancy which shares its name with the book, Vullings previously spent four years between Accenture and KPMG.

“A huge congratulations to all the entrants from this year’s Awards, the biggest and most diverse we’ve seen yet,” said Smart WFM founder and CEO Jarrod McGrath, who was one employed at Deloitte. “When industry experts put pen to paper to create a book, they open that world and their expertise to spur others to learn and adapt how they work. These Awards support and encourage new authors every year and we’re incredibly proud to sponsor them.”

*All Australian Business Book Awards profits are donated to the Indigenous Literacy Foundation, a national book industry charity which invests in more than 400 remote Aboriginal and Torres Strait Islander communities to provide tools and resources to reduce disadvantage and improve literacy rates. To date, the awards have raised close to $45,000.