Restructuring consultancy Rodgers Reidy unveils fresh branding
Insolvency & restructuring specialist Rodgers Reidy has unveiled a refreshed brand, with an updated logo and new contemporary colour palette to reflect its current and future identity.
With sincere apologies to all graphic designers and HEX-nerds, Rodgers Reidy has swapped out its former white and royalish blue colour scheme for a rich orange-yellow gradient backgrounded by a much darker slate-like blue shade with marine undertones.
Established in 1999 (with black on beige and the vibe of a law firm), Rodgers Reidy, which today has over a dozen offices country-wide in addition to outlets dotted across the Asia Pacific, said the refreshed brand better represents what the firm has since become.
“This rebrand is an exciting next chapter,” the firm stated. “The new identity is a natural evolution; sharper, more contemporary, and built to reflect Rodgers Reidy as leading international experts in insolvency, restructuring, and forensics. But while our look and feel is evolving, what stays exactly the same is our commitment to our clients and referrers who have trusted us for decades.”
In addition to the colour overhaul, the new logo also features a new sans-serif typeface for its wordmark and a bolder, more stylised double-R design in an ochre-to-yellow fade for its logomark. The insolvency & restructuring consultancy has already rolled out its new look across its various marketing channels, including on its website, signage, correspondence, and digital.
“This new brand reflects the firm we’ve become; confident, contemporary, and firmly focused on the future, while staying true to our fundamental principles of integrity and expertise,” said Sydney-based director Geoff Reidy, who established the firm in the Harbour city alongside deceased industry veteran and pioneer Peter Rodgers. “It’s a proud moment for all of us at Rodgers Reidy.”
Part of the BTG Global Advisory network for more than a decade now, Rodgers Reidy provides a range of services within its core practices, including in the areas of bankruptcy, liquidation and administrations, turnaround & restructuring strategies, personal insolvency, corporate advisory as to transactions, forensic accounting and litigation support, and corporate & commercial finance.
In addition to Geoff Reidy, the firm has more than two dozen directors – including a number of registered liquidators and trustees – spread across its offices in Australia, New Zealand, Hong Kong, Malaysia, and Singapore, with Joo Wan Wong recently recruited as the managing director of the latter after previous time at KPMG, Alvarez & Marsal, and RSM across his three-decade career.
