Trivandi expands team in Australia with addition of SoldOut Events
Trivandi, an international sports and major events consultancy firm, has strengthened its Australian business with the addition of local player SoldOut Events.
Founded in the UK in 2013 by members of the senior leadership team responsible for planning, delivering and operating more than 120 venues for the London 2012 Olympic Games, Trivandi today has more than 100 staff working across the UK, the UAE, Saudi Arabia, the US and Australia. The firm’s work is supported by a network of more than 4,000 subject-matter experts around the world.
Trivandi advises on and supports the delivery of major events, with its portfolio including the Summer Olympic Games since London 2012, FIFA World Cup Qatar 2022, Expo 2020 Dubai, Expo 2025 Osaka and the Glasgow 2026 Commonwealth Games.
The company established its Australia hub in March last year, and not too long after that acquired Cutler Synthesized Projects to accelerate its capabilities.
The addition of SoldOut Event marks the next step in the firm’s local growth ambition, said Trivandi’s APAC regional director, Rob Nelson. “Australia is entering one of the most significant periods of major event activity in its history, and we have been steadily building our local presence, people and capability to support the opportunity ahead.”
“Combining our global mega-event advisory and delivery expertise with SoldOut Events’ more than three decades of local production experience, we are forming a locally led team supporting clients across the full major events lifecycle, from feasibility, strategy and planning through creative development, production, event-time delivery and post-event impact.”
SoldOut Events is a sports and entertainment agency with around fifteen people offering advisory, creative, management, operations, logistics and production services. Its portfolio includes Olympic and Commonwealth Games, FIFA World Cups, Rugby World Cups, and the Gold Coast 2018 Commonwealth Games, where SoldOut was the Official Event Agency.
“Becoming part of Trivandi gives our team direct access to a global network of major event expertise, proven methodologies and an international project pipeline,” said Kim-Daniel Voss, chief executive of SoldOut Events. “Ultimately, this means delivering stronger outcomes and the best value for money for our clients.”
Nelson added: “Clients can now work with one locally led partner from the earliest strategic conversations through to technical production and event-time delivery, supported by people who have actually planned and delivered major events in Australia and around the world.”
