Dan Robins and Nicky Bryson join PwC's CMO Advisory unit

10 December 2019 Consultancy.com.au

PwC has strengthened up its CMO Advisory practice in Sydney with two hires: Dan Robins and Nicky Bryson.

The CMO Advisory practice of PwC – one of the four largest accounting and consulting firms in the world – helps clients with a range of marketing, brand and media services. Serving the Chief Marketing Officer and the marketing function, PwC’s offerings focus on increasing the impact of brand and marketing strategy, driving commercial growth and professionalising the marketing value chain.

Justin Papps, a partner in the CMO Advisory practice, said that the appointments of Dan Robins and Nicky Bryson reflects “PwC’s growth” and its “commitment to building a team of the brightest minds.” 

Robins previously worked for music industry disruptor Spotify, where he was Head of Automation & Data for the APAC region, responsible for Spotify’s ad revenue via automated buying channels across Australia & New Zealand and South East Asia. Before that, he was Head of Programmatic & Data for ANZ. 

Earlier in his career, Robins worked for marketing agencies OMD and Carat across the interactive, digital and search domains. At OMD, he led a 65-strong team responsible for some 40 clients. He started his career at consulting and technology giant Accenture. 

Dan Robins, Nicky Bryson - PwC

At PwC, Robins has been appointed a Director, and leads the media team within PwC’s CMO Advisory service line. “I work with some of the largest blue-chip brands, creating and operationalising innovative, brand and revenue growth strategies,” he said. 

Meanwhile, Bryson has re-joined PwC just a year after leaving. After working for among other Leo Burnett and M&C Saatchi in Sydney, she joined the Big Four firm in March 2017. In the summer of last year she joined TBWA as Head of Strategy, now returning to her former employer as a Director.

Commenting on the additions, Papps said, “Dan has extensive experience across the media spectrum and will help our clients solve the challenges they face across media strategy, spend, efficacy and measurement. Nicky’s passion for solving client’s most challenging business and marketing challenges drew her back to PwC, as well as the opportunity to further explore the way societal trends are influencing people’s interactions with organisations and brands.”

With revenues of $2.6 billion, PwC is the largest of the Big Four in Australia, ahead of Deloitte, EY and KPMG.


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