Mantel Group's AI brand Eliiza launches data & analytics practice

31 January 2022 2 min. read
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Building over the past nine months, the Mantel Group has officially launched a new data & analytics practice.

Digital consulting and services firm Mantel Group has officially launched a new data & analytics division under its artificial intelligence brand Eliiza. The practice is headed by Emma Bromet, a former leader in management consultancy Oliver Wyman’s consumer and industrial offering. The practice has been building since April of last year on the back of Bromet’s appointment, and already counts ANZ and Kmart among clients.

“There are companies which know that data is a strategic asset but are under-invested and need help operationalising it. There are others which are more advanced but need help in a particular area. The division has been set up to bridge the gap between data science and business” Bromet said.

Emma Bromet, Head of Data and Analytics, eliiza

“We don’t just send our clients two data analysts to solve a problem. We identify the problem and help organisations build a road-map,” added Bromet.

Eliiza’s new wing has already established a team of around 15 data science specialists, with the company looking to double its number of consultants before the end of the financial year and add to the recent milestone of 500 employees across the Mantel Group – which last year was named Australia’s Best Workplace in the Great Place to Work list for the medium category. Recruits can also expect another perk: a remote-working philosophy.

“We are a very diverse team, including over 50 percent women, and we are looking to hire people with great relationship and strategy skills who will be excellent problem solvers for our clients,” said Bromet, who will herself lead the division remotely from her home in Byron Bay. Prior to Oliver Wyman, Bromet served as the executive manager of global markets and growth analytics at Quantium, after kicking off her analytics career at Kantar.

The latest launch follows Eliiza’s partnership with the Australian Research Council Centre of Excellence for Gravitational Wave Discovery (OzGrav) in the establishment of its Eliiza Research arm in December. Providing a platform for Eliiza’s team to work on ground-breaking research away from their corporate projects, the unit aims to leverage machine learning and artificial intelligence to better understand gravitational-wave astronomy.

The launch also continues Mantel’s recent momentum, including an expansion to the West Coast with an office established in Perth toward the end of last year. According to reports, Mantel has 150 open roles across its seven brands, including those that hit the market last year: Pretzel Lab (design), Azenix (Microsoft Azure) and Cuusoo (data analytics). The company has previously stated that it was aiming to expand into Asia with a 1,000-strong team.