Strativity joins global digital transformation consultancy UST

24 April 2024 2 min. read
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Homegrown Australian consultancy Strativity has been acquired by UST, a global digital transformation company with offices in 30+ countries.

Based out of Sydney, Strativity is a boutique strategy consultancy specialising in customer-centric transformations. The 30-person consulting firm helps its clients with services including customer experience strategy, design, innovation, and organisational change management.

As part of the deal, Strativity becomes part of the Australia and New Zealand wing of UST, which in February this year also acquired 70-strong digital consultancy Leonardo

Strativity joins global digital transformation consultancy UST

Brad Meehan, Managing Director of Strativity, said that joining forces with UST will enable the firm to bring together its offerings with the process and technology expertise of UST, enabling the firm to offer a more rounded services offering to its clients.

Elaborating on the mix of offerings, Kumaran CR, Managing Director of UST in Australia, said: “We can combine the customer strategy, experience design, and organisational change expertise of Strativity with our traditional strengths in enterprise architecture, product engineering, data, process transformation, cybersecurity, and technology implementation to deliver even greater value to our clients.”

Strativity will continue to operate under its own brand, with the tagline ‘A UST company’ added to its imagery. Strativity’s team will meanwhile spearhead the customer experience strategy and design solution offering for UST in the Australia and New Zealand region.

“Everyone at Strativity is excited to join the UST family,” Meehan said. “Together, we will be well positioned to help clients navigate the complexities of the ever-evolving business landscape to meet customer expectations and drive tangible business outcomes.”

US-headquartered UST has over 30,000 staff. The firm has over the years acquired several business to accelerate its growth, including Mobilecomm, Contineo Health, Advantasure in the US, and Prodigy Labs in Canada.