Accounting offshore partner Advancetrack expands into Australia

An outsourcing provider for local accounting and tax advisories has arrived in Australia, with former EY partner Craig McKell tapped to lead the expansion as APAC general manager.
Advancetrack, which is headquartered in Coventry in the UK, provides tailored outsourcing and offshore accounting and other financial services to accountancies, allowing clients to focus more of their attention on strategic advisory.
Having been in business for more than two decades, the company has now expanded downunder under the leadership of McKell, and struck a member benefits partnership with Chartered Accountants Australia & New Zealand.
“Expanding into A/NZ is a pivotal step in Advancetrack’s global growth strategy,” McKell stated. This move, coupled with our partnership with CA ANZ, will allow us to deliver even greater value to accounting firms here, supporting their needs with tailored outsourcing solutions and an experienced team. We look forward to forging strong relationships across this exciting region.”
McKell brings more than three decades of accounting and tech industry experience to the new endeavour, including time as an executive director at PwC (having originally started out as a cadet at Price Waterhouse), and later as a partner at EY, where he established a revenue performance management practice which would ultimately evolve into his own company, RevenueTEK.
Speaking on what Advancetrack brings to the local market, McKell contends that most of the current outsourcing providers operate more like recruiters, sourcing staff abroad and ‘employing’ them on a client’s behalf, whereas Advancetrack itself is an accounting firm, such that for clients it’s “like bolting on another firm, just one that’s in India rather than Australia or New Zealand.”
Advancetrack will also be bringing another new offering to the market, having recently launched what it dubs ‘podsourcing’, a multi-disciplinary service described as a hybrid of outsourcing and offshoring which provides a dedicated team of senior and junior professionals to cover more complex and individualised client needs in areas such as bookkeeping, payroll, and tax.
“Podsourcing is designed to revolutionise how firms manage their accounting workflows by offering a flexible and scalable team-based solution,” said company founder and managing director Vipul Sheth. “By providing continuity and efficiency in essential tasks, Podsourcing will empower our clients to focus on growth and strategy, rather than day-to-day operations.”