Venturetec embarks on new chapter with fresh brand identity

10 September 2019 Consultancy.com.au

Strategy and innovation consultancy Venturetec has unveiled a fresh brand identity – updated to reflect the firm’s recent evolution and ‘growing dynamism’.

Venturetec Group was founded on a mission to lead startup acceleration and advisory in APAC; a venture led by Trey Zagante (former APAC Associate Vice President of Pactera Technology and Co-Founder of VanceInfo Technologies) and Vivian Clark (former Chief Operating Officer at DWS). Venturetec has since evolved into a boutique innovation consulting firm specialised in the transformation, development and growth of established organisations in APAC.  As a reflection of its own transformation, the firm has now unveiled a new brand identity – designed to capture its growing dynamism.

Zagante (Managing Partner), Marianna Petrenko (Associate Partner) and Lauren Scalora (Associate) initiated and executed a 6-month project to reimagine the identity of Venturetec; resulting in a subtle but distinctive shift, featuring a clean new palette and refreshed brandmark with a warmer serif font, capped off with a full-stop. Venturetec’s new identity reflects the firm's mission to inspire and enable organisations to innovate and become future-ready.

Venturetec logo"Our new identity communicates a balance between analytical thinking and intuitive thinking, at the intersection of what is known and what is unknown. By design, we embraced this apposition with the idea of ‘ascent transparency’ – a symbolic heuristic to define who we are, in the absence of words or action,” said Scalora.

The full-stop, the consulting firm says, marks its conviction as a leader in innovation, while the other new elements incorporated into the design communicate a balance between the firm’s analytical and intuitive thinking.  With the Venturetec brand-name now rendered in a monochrome deep grey, elements of distinction are eliminated, serving together with the flowing and more personal typeface to unify the firm’s both human-centred and data-driven approach into a single identity.

Meanwhile, the selected palette of light and dark greys coupled with a white counterpoint and vibrant blue is further intended to convey the firm’s converging interpersonal approach and analytical mindset. The blue reflects the vibrancy of the firm’s people – “who move a new way of working into the hearts of clients” – while its own way of working is echoed in the coming together and divergence of colour; shifting from blue to a suite of tonal greys and back again.Venturetec colours

Driving positive impact

As to what Venturetec means to them? The firm says that the new identity not only reflects its mission, but the legacy it strives to create.  As a Certified B Corp, the firm seeks to drive “…positive global impact by rapidly, efficiently and sustainably creating value for the benefit of all stakeholders – our clients, our employees and our global community”.


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