Adelaide consultancy Bailey Abbott expands into Western Australia
Adelaide-based digital and business improvement consultancy Bailey Abbott has expanded into Western Australia, with Glen Appleton brought in to lead the growing team as managing director.
Having previously flagged its intentions toward national expansion, the Covid-era founded boutique has now made good on the first step of that promise by launching a new office in Perth, led by one-time Telstra Purple general manager Glen Appleton.
Appleton joined the team to establish the new office at the end of last year, with Bailey Abbott since adding Gerard McCarthy and Ang Emery as principal consultants among its other local recruits, the former joining from Pioneer Credit and the latter from NRI.
“Bailey Abbott’s success is built off a strong local, customer-centric approach to consulting,” the firm stated. “With our hands-on, highly experienced team, we’re here to help WA organisations navigate digital transformation and data intelligence with practical, tailored solutions that are built on local business requirements, not just a templated, rubber-stamped approach.”
Led by CEO Thomas Carlton, an ex-ASG executive, Bailey Abbott sprung out of the Covid-19 crisis in 2020 with a view towards capitalising on the top talent discarded by other consultancies amid the uncertainty, and has since grown its headcount from its four original co-founders to a team of somewhere around the 100-mark after its humble beginnings in the Adelaide Hills.
Together, the Bailey Abbott team serves clients across a wide range of industries, including the government, defence, energy, finance, transport, manufacturing and retail sectors among others, in areas such as digital strategy & transformation, business & technology advisory, and now IT service management, through a fresh partnership with organisational design consultancy HIT Global.
The firm also has other prongs, with digital healthcare sector advisory Digivate Health and cybersecurity & risk outfit Bastion Technology Services now under the Bailey Abbott umbrella and working in tandem to spread their combined expertise to both the WA and Victorian markets, while the firm has also been accepted as a member of the federal government’s BuyICT Panel.
And the push across the Nullarbor is already paying dividends, with Bailey Abbott having landed at least one sizeable contract since launching in Perth in recent months, described as a project to support a large WA organisation with exploring an upgrade to their business intelligence platform, tapping into the expertise of Telstra Purple senior data consultant recruit James Baverstock.
Also a data intelligence expert, fellow local recruit Gerard McCarthy kicked off his career as an audit graduate at EY in 2007 before moving into the financial services sector in roles with Bankwest, iiNet and Pioneer Credit, while Ang Emery had been with NRI for the best part of a decade and a half before joining in March, most recently as a “consulting experience manager”.
Back to WA
Meanwhile, WA managing director Glen Appleton, who joined Bailey Abbott at the end of last year after a period as an independent sales consultant following more than a decade in senior business development and sales roles at Telstra Purple and its earlier acquisition Readify, said of the firm’s move into the resource-rich state;
“It’s an exciting chapter for both myself and the company. Both Adelaide and Perth share a strong sense of community, and a focus on local growth and a diverse range of industries. But we’re not just bringing a brand to Perth. We’re building a local team that embodies the same values that have driven our success in South Australia, as locals supporting locals.”
