Middlebank Consulting Group appoints Mark Hopkins as Associate
Middlebank Consulting Group has appointed Mark Hopkins as an Associate, strengthening its capability in supply chain planning systems and data-driven decision making.
Mark Hopkins brings more than 25 years of experience in supply chain roles across retail, distribution, and biotechnology environments. A large part of his work has focused on how planning decisions are made in practice, and how those decisions are shaped by the way systems and data are used on the ground.
He has worked across areas such as inventory optimisation, supply chain planning, and multi-country visibility, with a consistent focus on improving how organisations turn system outputs into day-to-day operational decisions.
Most recently, Hopkins was Vice President for Global Accounts at Netstock, a provider of inventory management and demand planning software used by more than 2,400 organisations globally. In that role, he worked closely with companies on how forecasting and planning processes were being applied in practice, including parameter setting, system configuration, and alignment across planning functions.
A significant part of his work involved ongoing engagement with clients on system usage and adoption, along with a webinar series focused on recurring supply chain challenges as they emerged across different operating cycles.
His experience includes improving forecasting in multi-location retail and distribution networks, including work on product level imbalances such as broken size ranges, expanding supply chain visibility for an international distributor from one country to nineteen countries, and supporting product planning in biotechnology environments where supply constraints are a constant factor.
Hopkins has also led business integration initiatives, including process mapping, order flow design, and aligning planning approaches during system and ERP transitions, with a focus on making data more usable in day-to-day decision making.
“I am pleased to be joining Middlebank Consulting Group,” said Hopkins. “Much of my career has focused on how planning actually works in practice, and I look forward to continuing that work with clients, strengthening the link between data, planning decisions, and execution.”
Founded in 1998 in New Zealand, Middlebank Consulting Group is an award-winning supply chain consulting firm. The firm has been operational in Australia since 2003, in Singapore and India since 2016, in the US since 2022, and recently expanded into the Middle East.
“Mark brings strong technical planning expertise alongside practical operational experience,” said Alan Win, Founder and CEO of Middlebank Consulting Group. “That balance is increasingly important as organisations look to get more value from the planning systems and data they already have in place.”
