Supply chain consultancy Middlebank celebrates 25-year anniversary

27 June 2024 2 min. read
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New Zealand-origin supply chain consultancy Middlebank has celebrated its quarter-of-century anniversary, taking the opportunity of its milestone to announce a new global growth strategy.

Middlebank Consulting Group was established in Auckland in 1999, expanding to Australia four years later and more recently to Singapore and India in 2016, with its latest move entailing a foray into the US market.

“Reaching this milestone is a significant achievement,” said founder Alan Win, a former president of the Institute of Management Consultants NZ. “It reflects the hard work, dedication, and innovative spirit of our entire team.”

Supply chain consultancy Middlebank celebrates 25-year anniversary

In setting the firm’s new multi-year growth plan, Win noted the “tremendous transformation” underway within the supply chain landscape, driven especially by the growing adoption of AI technologies, and noted the Asia Pacific region’s key role in helping realise a global supply chain management market projected to reach more than $45 billion within the next few years.

Accordingly, Middlebank will now focus on supporting organisations to build efficient supply chains through five key areas, led by project-based consulting, which includes warehouse design and optimisation, freight evaluation, inventory management review, business process re-engineering, and logistics implementations and project management among other areas.

Elsewhere, the firm will also concentrate on fourth-party logistics (4PL); systems solutions, including as to enterprise resource planning (ERP), supply & demand software, and transportation management; general forecasting and inventory design; education & research, and franchise development, the latter to help bed-down all business aspects with a view to replicable growth.

“Middlebank has successfully worked with over 150 clients across a spectrum of sectors in more than a dozen countries to improve their logistics and supply chain operations,” the firm stated. “The company has reduced operational costs for clients by an average of 15 percent through strategic interventions, and has also implemented a complete range of tech solutions to enhance efficiency.”