Freterium names Middlebank Consulting Group partner in ANZ region

US-based Freterium has named Middlebank Consulting Group as a consulting and implementation partner of its TMS platform in the Australia and New Zealand market.

Founded in 2018, Freterium is a provider of cloud-based Transportation Management System (TMS) solutions, enabling businesses to optimize their logistics across their transport nodes, and improve supply chain efficiency. The TMS platform supports a range of features in the value chain, such as automation, route optimization, real-time visibility, and freight invoicing.

Since its inception, Freterium has grown its client base to over 1,000 organisations, mainly manufacturers, distributors, shippers, logistics service providers, and carriers. The company is now eyeing accelerated growth in Australia and New Zealand – this is where Middlebank Consulting Group comes in.

Through the strategic partnership, Middlebank Consulting Group will offer Freterium’s TMS platform to its clients in the region. In addition, the supply chain consulting firm will serve as a trusted implementation partner of the solution.

“We are delighted to be partnering with Middlebank Consulting Group to accelerate our go-to-market strategy in the Asia Pacific region,” said Mehdi Cherif Alami, CEO and Co-founder, Freterium. “We look forward to the expertise that Middlebank Consulting Group will provide, in enabling us to help companies boost their logistics efficiency and control cost.”

Established 25 years ago in New Zealand, Middlebank Consulting Group has been operational in Australia since 2003. The firm helps its clients optimise their supply chain function, and has deep expertise in the logistics and transport domains.

Alan Win, Founder and CEO of Middlebank Consulting Group, said the company is excited to be adding Freterium’s solution to its portfolio of digital vendor solutions. “Freterium’s next generation cloud-based TMS boosts productivity, reduces transport costs and improves customer satisfaction. It will help our clients address the complex supply chain and logistics they face.”

Win also pointed at the strong outlook for TMS services and solution, which is growing at a CAGR of 20% worldwide as new technologies introduce a range of emerging benefits for users. The TMS sector is also riding the wave of a booming retail sector, on the back of a globalising commerce landscape and the rise of e-commerce – a trend which is particularly pronounced in Asia Pacific.

“Given this backdrop, we are excited to empower our clients and their end-users with extended logistics capabilities via collaborative and simplified technologies such as Freterium,” Win stated.

Outside of ANZ, Middlebank Consulting Group also has offices in Singapore, India and the United States.