Great Minds transitions to management consulting business

Great Minds, a marketing firm launched last year, has on the back of its growing consulting portfolio relaunched as a management consulting firm.

“We have always been very different from other firms; working as more of a consultant than an agency,” explained Sam Akbari, the company’s founder. Akbari launched the firm January 2018, and has since established a track record with many local and global brands, in Australia (clients include ASX300 companies) and Asia (clients include S&P 500 and Nikkei 225 companies). 

The firm’s focus lies on clients in the retail, consumer goods, financial services, healthcare and manufacturing sectors. Akbari: “Great Minds works with organisations, in collaboration and partnership, using proven, best practice methods to achieve effective, efficient and long term results.”

The Sydney-based firm’s portfolio of consulting services revolve around digital transformation, advanced analytics, and change management. The firm also brings extensive capabilities in emerging technologies to the table, spanning areas such as artificial intelligence, robotic process automation and internet of things. 

“In the last years, there has been an increase in demand for business transformation and organisational change. Many failures are attributed to the connection across the entire business but most importantly, the CEO or the board. That is where we come in,” explained Akbari. 

The consulting firm maintains its heritage in sales & marketing consultancy services, with its portfolio of propositions including branding, (digital) content marketing, customer experience improvement and marketing automation. Supporting the latter offering, Great Minds is a certified implementation partner of major technology vendors Amazon, Google, Marketo (part of Adobe) and Salesforce. 

“By relaunching as a management consultancy, we will continue to work with clients in a trusted advisor capacity. Assisting companies by solving a challenge as effectively and efficiently as possible, once and for all,” concluded Akbari. 

To better serve its Asia Pacific clients, Great Minds recently opened an office in Kowloon, one of Hong Kong’s busiest districts.