Digital enablement consultancy DMPG expands into Australia

23 February 2021 Consultancy.com.au 3 min. read
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UK-based digital enablement consultancy DMPG has landed in Australia, installing former PwC and Venntifact consultant James Wawne as the Head of its operation down under. 

DMPG launched in 2013 in London, and has since grown to a team of around 25 professionals. The firm specialises in helping clients with designing and implementing customer data platforms, marketing automation (mainly Google and Adobe), cross-channel personalisation, conversion rate optimisation, digital analytics and tag management.

Commenting on why the firm is expanding into Australia, Co-Owner and Managing Director at DMPG Steve Carrod said: “We work with global brands located all around the world, it makes sense for us to expand our footprint to support our clients’ success with the addition of an office outside the UK.”

Digital enablement consultancy DMPG launches in Brisbane

Meanwhile, according to James Wawne, Australia offers an opportunity for DMPG to successfully itself establish itself in the market, with a focus on the medium size to smaller enterprise segment.

“Digital transformation is an area where Australian businesses, in both the private and public sectors, have been struggling to realise value for years and it is an area that we can support uniquely by bringing our data smarts and experience to bear.”

“I believe big consulting firms in Australia have been getting away with charging too much and delivering too little in digital for too long. We are going to work to challenge this by helping to deliver the next generation of capability.” 

Building digital capabilities

In DMPG’s approach, building this capability requires a four-step approach. “We typically advocate starting with a vision and executive sponsor to create a mandate for change, a clear view of business fundamentals before prioritising the problems to solve for and help evangelise the wins.” 

The digital consultancy then helps its clients translate the customer centric strategy into the pillars of customer experience, data strategy and technology architecture. Then, the firm’s consultants and tech experts build the solutions, including the data interfaces and API-architecture. 

“A critical and often overlooked element is how to nurture a data driven culture which we find takes a real commitment to align and educate people, provide governance and rewards and ways of working that embeds data in decisioning processes,” said Wawne. “Key is to make sure that results are embedded and sustained.”

Asked about how he believes DMPG differentiates itself from the rest, Wawne said: “Our only agenda is delivering optimal customer experiences and business value. We are experienced, pragmatic and flexible and we quickly become an invaluable extension of client teams meaning capability can be created quickly.” 

Prior to joining DMPG, Wawne was the Strategy & Data Director at Venntifact and Digital Intelligence consultant at Big Four firm PwC. He relocated to Australia in 2013, having previously served among others Virgin Media in the e-commerce team and Forrester in its research practice. 

Carrod: “We’re delighted to have James Wawne lead the Australia and New Zealand operations. He brings a level of knowledge and experience in this market that will be invaluable to our new and existing clients as they look to enhance their digital performance in this evolving industry.”