Sefiani bags six communication mandates across sectors

13 September 2022 2 min. read

Australian communications firm Sefiani has bagged six new mandates over the past weeks, including at new clients across the sustainability, hospitality, financial services and technology sectors.

Sefiani has been appointed as the communications partner for MA Hotel Management, a hospitality group which owns and operates 25 community-focused hotels across Australia’s east coast, including venues such as The Beach Hotel Byron Bay, The Brunswick Hotel and Kinselas Hotel.

The communications consultancy has been engaged to support the creation and delivery of communication campaigns across physical and online channels.

Sefiani bags six communication mandates across sectors

In the technology sector, Optima Technology has retained Sefiani to implement an integrated communications strategy and thought leadership program to build awareness of the company’s capability. Optima Technology helps investors and consumers with assessing the ESG-performance of companies.

With Mullion Group, Sefiani is working with experts on developing a communications framework for the company’s FLINTpro solution, a SaaS that helps forecast and report land-related carbon and greenhouse gas emissions. Mullion Group is planning to raise capital in the coming period, in order to further invest in developing the offering.

Gardening Responsibly – a science-based initiative, assisted by the NSW Government through its Environmental Trust that aims to protect Australia’s natural landscapes – has engaged Sefiani to deliver a sustainability-focussed behaviour change campaign. Through influencers, social media and earned media, the campaign will encourage people to select plants for their garden that have a low risk of impacting Australia’s biodiversity.

Sefiani will also apply its experience in financial services communications to raise the profile of new non-bank lender Central Real Capital who provides residential and commercial mortgages and co-development of property assets.

Rounding off the list of project wins is Generation Life. Sefiani will work closely with the company’s CEO and former Olympian Grant Hackett in a campaign to raise awareness among financial advisers and retirees for the company’s new life income investment and annuity product.

The news comes within a week of Sefiani being named one of the Best Agencies to Work for in Asia Pacific by PRovoke Media in the category for companies with up to 45 employees.