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No news found.
The Kiwi Codes are enduring, but are brands paying attention?
The pandemic hasn’t changed Kiwis’ cultural codes, but it has clearly shifted how brands are reacting to them.
09 December 2021
The rise of DIY customer data: In-house data collection and analysis
As customer experience becomes front and centre for many organisations, the collection of customer data has never been more vital.
06 December 2021
MarTech provider Acoustic names KPMG a consulting partner
Acoustic, an independent marketing cloud and analytics provider, has entered into a strategic alliance with KPMG.
30 November 2021
The 10 companies with the best and most personalised experience
The latest customer experience survey from professional services firm KPMG has found that personalisation continues to be the most desired trait among Australian consumers.
03 November 2021
When marketing, sales and service are in harmony the customer wins
For brands to be able to deliver the optimal customer experience, they should seamlessly blend their marketing, sales and service capabilities, writes Jason du Preez, Senior Vice President Asia Pacif
03 November 2021
Three steps to an optimised customer experience
In the current uncertain and challenging economic environment, having loyal customers has never been more important.
26 October 2021
Why getting personal with customers is a priority for brands
The pandemic has pushed hundreds of bricks and mortar businesses into the digital sphere but those that don’t start getting up close and personal with customers will struggle to survive long term, wr
21 October 2021
Accenture teams up on ad campaign to drive vaccine take-up
A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
Seven ways how marketing analytics can add business value
The rapidly evolving world of marketing analytics is delivering more to the business bottom line every month, and it’s a trend that is set to continue.
11 August 2021
Bain brings its NPS Prism Insurance offering to Australia
Bain & Company has added a new industry-focused product to its NPS Prism suite in Australia.
03 August 2021
Three reasons for a career in digital marketing consultancy
Making a new career choice can be intimidating, but it can be life-changing.
26 May 2021
Five ways to navigate the loyalty crisis among Australian brands
Consumers in Australia are reluctant commit to a single brand, and rarely sign up to loyalty programmes – mainly owing to disappointing experiences.
14 April 2021
Gaming marketing strategy & data company Livewire launches
Aiming to provide an integrated approach to gaming marketing strategy, Livewire has launched in Australia.
24 March 2021
Australian Ethical brings in R/GA for marketing & innovation
R/GA’s Australian outfit has landed a new corporate client – superannuation fund Australian Ethical.
04 February 2021
R/GA's Sydney office to lead Uber's social footprint across APAC
R/GA Sydney is now the epicentre of Uber’s social media marketing activity across Australia, Japan and Taiwan, following a global partnership between the two firms.
28 January 2021
5 ways to make your business stand out on social media
If you want your business to get noticed, you’re going to have to find a way to stand out from the competition.
11 January 2021
Alcohol retailer Jimmy Brings picks R/GA for growth campaign
R/GA Australia has shrugged off competition from three tier-one rivals to win a project at Jimmy Brings.
13 October 2020
Steps for designing a great employee experience
With employees becoming increasingly demanding, the need for a human-centred approach has become more crucial than ever.
12 October 2020
The top brands in Australia for customer service & experience
Over the summer months, professional services giant KPMG surveyed over 2,500 consumers across the country to shed light on which brands provide the best service and customer experience.
20 September 2020
Australia's top communications and PR consultancy firms
According to a new in-depth analysis of Australia’s communications consultancy landscape, a group of five agencies – Archetype, Eleven, Ogilvy PR, Sling & Stone and WE Communications – are the countr
24 August 2020
The Strategy Group advises client on customer and market strategy
The Strategy Group has in the past months helped one of its clients – a manufacturer of face masks – with the development of a customer and go-to-market strategy.
23 August 2020
Bain & Company launches its NPS Prism offering in Australia
Bain & Company has launched its NPS Prism offering in Australia, enabling Australian companies to gain insight in how their customer experience compares with global best practices in their industry.
16 July 2020
Learning from the customer intimacy of small businesses
As society becomes ever more digitised and individualised, creating unique and differentiated ‘customer experiences’ combined with a ‘personal connection’ is more important than ever.
30 April 2020
The customer experience imperative for trust in governments
In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
Storytelling tips for a better customer experience impact
Storytelling with data has been an integral part of society for thousands of years.
28 January 2020
Platform as-a-Service an opportunity for customer experience
In a complex world of digitalisation and mounting customer demands, Platform as-a-Service (PaaS) might prove to be much more effective than Software as-as-Service (SaaS), given the former’s ability t
15 January 2020
Wunderman Thompson helping MLA with consumer image
Meat and Livestock Australia (MLA) is looking to reinvent its profile and customer experience in the Australian market through a series of comprehensive operational changes.
30 October 2019
Companies with the best customer service in Australia
Which Australian companies provide their customers with the best customer service? A new study by KPMG surveyed more than 2,500 Australian consumers about their interactions with over 100 local and i
24 October 2019
Deliveroo taps Initative to lead branding efforts in Australia
Deliveroo’s media and communications in Australia will now be managed by global marketing & advertising consultancy Initiative.
27 September 2019
The 25 most valuable brands | companies in Australia
The 25 most valuable brands in Australia have a combined value of US$90 billion, according to a new study.
17 September 2019
Facebook vanishes flawed report by PwC consultants
PwC has pulled a report into the clout of paid advertising on Facebook.
30 July 2019
Internet advertising in Australia inches closer to $10 billion mark
Australia’s advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
18 July 2019
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