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Marketing news in Australia

An overview of news, trends and research in Marketing consulting in Australia:

Lippincott delivers inaugural brand design for the new Adelaide University Lippincott – the brand and innovation subsidiary of Oliver Wyman Group – has celebrated a massive local coup in delivering the inaugural branding for Adelaide University.
14 August 2024
Integrated experiences are key to competitive advantage Companies that excel in offering superior experiences for consumers, employees, and users are more likely to enjoy higher revenue and profitability.
06 August 2024
The Bridge International launches CX business label: CXO2 The Bridge International has launched a new business label dedicated to supporting customer experience transformations.
23 July 2024
New global Olympics campaign created by Deloitte Digital The International Olympic Committee has tapped the Australian & New Zealand branch of Deloitte Digital to launch a new campaign marking the 100-day countdown to the Paris Games.
07 May 2024
NRMA Insurance taps Accenture Song for customer experience work NRMA Insurance has hired Accenture Song to help its sales & marketing team enhance its customer experience.
10 April 2024
The Bridge launches Brand & Marketing Effectiveness practice The Bridge International has launched a Brand & Marketing Effectiveness consulting practice to complement its existing professional services.
25 September 2023
Accenture wins Cannes top prize for Tuvalu digital & creative campaign The A/NZ branch of Accenture has taken home the top prize at this year’s Cannes International Festival of Creativity, recognised for its support of Tuvalu’s claim for digital sovereignty in the face
04 July 2023
Anchora assists Western Sydney University in driving up enrolments Marketing technology consultancy, Anchora, has recently completed a campaign execution with Western Sydney University (Western) focused on delivering an enhanced digital experience for students comme
09 February 2023
Accenture Song's ‘un-Australian’ lamb ad comes full circle Now spanning nearly two decades, the latest annual lamb ad created by Accenture Song agency The Monkeys has come full circle, featuring an exploration of what it means to be ‘un-Australian’.
26 January 2023
Anchora implements Adobe Journey Optimizer at two clients Marketing-focused consultancy Anchora has recently helped two if its clients – Cbus Super and The Lottery Office – successfully implement Adobe’s Journey Optimizer solution.
19 December 2022
Sefiani bags six communication mandates across sectors Australian communications firm Sefiani has bagged six new mandates over the past weeks, including at new clients across the sustainability, hospitality, financial services and technology sectors.
13 September 2022
The Kiwi Codes are enduring, but are brands paying attention? The pandemic hasn’t changed Kiwis’ cultural codes, but it has clearly shifted how brands are reacting to them.
09 December 2021
The rise of DIY customer data: In-house data collection and analysis As customer experience becomes front and centre for many organisations, the collection of customer data has never been more vital.
06 December 2021
MarTech provider Acoustic names KPMG a consulting partner Acoustic, an independent marketing cloud and analytics provider, has entered into a strategic alliance with KPMG.
30 November 2021
The 10 companies with the best and most personalised experience The latest customer experience survey from professional services firm KPMG has found that personalisation continues to be the most desired trait among Australian consumers.
03 November 2021
When marketing, sales and service are in harmony the customer wins For brands to be able to deliver the optimal customer experience, they should seamlessly blend their marketing, sales and service capabilities, writes Jason du Preez, Senior Vice President Asia Pacif
03 November 2021
Three steps to an optimised customer experience In the current uncertain and challenging economic environment, having loyal customers has never been more important.
26 October 2021
Why getting personal with customers is a priority for brands The pandemic has pushed hundreds of bricks and mortar businesses into the digital sphere but those that don’t start getting up close and personal with customers will struggle to survive long term, wr
21 October 2021
Accenture teams up on ad campaign to drive vaccine take-up A stirring national advertising campaign has been launched to encourage Australians to get vaccinated against Covid-19, following a collaboration between Advertising Council Australia and Accenture.
30 September 2021
Seven ways how marketing analytics can add business value The rapidly evolving world of marketing analytics is delivering more to the business bottom line every month, and it’s a trend that is set to continue.
11 August 2021
Bain brings its NPS Prism Insurance offering to Australia Bain & Company has added a new industry-focused product to its NPS Prism suite in Australia.
03 August 2021
Three reasons for a career in digital marketing consultancy Making a new career choice can be intimidating, but it can be life-changing.
26 May 2021
Five ways to navigate the loyalty crisis among Australian brands Consumers in Australia are reluctant commit to a single brand, and rarely sign up to loyalty programmes – mainly owing to disappointing experiences.
14 April 2021
Gaming marketing strategy & data company Livewire launches Aiming to provide an integrated approach to gaming marketing strategy, Livewire has launched in Australia.
24 March 2021
Australian Ethical brings in R/GA for marketing & innovation R/GA’s Australian outfit has landed a new corporate client – superannuation fund Australian Ethical.
04 February 2021
R/GA's Sydney office to lead Uber's social footprint across APAC R/GA Sydney is now the epicentre of Uber’s social media marketing activity across Australia, Japan and Taiwan, following a global partnership between the two firms.
28 January 2021
5 ways to make your business stand out on social media If you want your business to get noticed, you’re going to have to find a way to stand out from the competition.
11 January 2021
Alcohol retailer Jimmy Brings picks R/GA for growth campaign R/GA Australia has shrugged off competition from three tier-one rivals to win a project at Jimmy Brings.
13 October 2020
Steps for designing a great employee experience With employees becoming increasingly demanding, the need for a human-centred approach has become more crucial than ever.
12 October 2020
The top brands in Australia for customer service & experience Over the summer months, professional services giant KPMG surveyed over 2,500 consumers across the country to shed light on which brands provide the best service and customer experience.
20 September 2020
Australia's top communications and PR consultancy firms According to a new in-depth analysis of Australia’s communications consultancy landscape, a group of five agencies – Archetype, Eleven, Ogilvy PR, Sling & Stone and WE Communications – are the countr
24 August 2020
The Strategy Group advises client on customer and market strategy The Strategy Group has in the past months helped one of its clients – a manufacturer of face masks – with the development of a customer and go-to-market strategy.
23 August 2020

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