Marketing news in Australia | Page 2

An overview of news, trends and research in Marketing consulting in Australia:

Bain & Company launches its NPS Prism offering in Australia Bain & Company has launched its NPS Prism offering in Australia, enabling Australian companies to gain insight in how their customer experience compares with global best practices in their industry.
16 July 2020
Learning from the customer intimacy of small businesses As society becomes ever more digitised and individualised, creating unique and differentiated ‘customer experiences’ combined with a ‘personal connection’ is more important than ever.
30 April 2020
The customer experience imperative for trust in governments In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
Storytelling tips for a better customer experience impact Storytelling with data has been an integral part of society for thousands of years.
28 January 2020
Platform as-a-Service an opportunity for customer experience In a complex world of digitalisation and mounting customer demands, Platform as-a-Service (PaaS) might prove to be much more effective than Software as-as-Service (SaaS), given the former’s ability t
15 January 2020
Wunderman Thompson helping MLA with consumer image Meat and Livestock Australia (MLA) is looking to reinvent its profile and customer experience in the Australian market through a series of comprehensive operational changes.
30 October 2019
Companies with the best customer service in Australia Which Australian companies provide their customers with the best customer service? A new study by KPMG surveyed more than 2,500 Australian consumers about their interactions with over 100 local and i
24 October 2019
Deliveroo taps Initative to lead branding efforts in Australia Deliveroo’s media and communications in Australia will now be managed by global marketing & advertising consultancy Initiative.
27 September 2019
The 25 most valuable brands | companies in Australia The 25 most valuable brands in Australia have a combined value of US$90 billion, according to a new study.
17 September 2019
Facebook vanishes flawed report by PwC consultants PwC has pulled a report into the clout of paid advertising on Facebook.
30 July 2019
Internet advertising in Australia inches closer to $10 billion mark Australia’s advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
18 July 2019
The top six strategic priorities of Australia's leaders in 2019 Big Four firm KPMG recently polled over 220 of Australia’s C-suite leaders in the private and public sector to identify the top issues facing businesses in the nation.
13 December 2018
KPMG Consulting appoints Steven Daskalakis as Head of Marketing Steven Daskalakis has been appointed as KPMG’s management consulting division’s head of marketing.
22 August 2018
KPMG Australia appoints Sudeep Gohil as Head of Brand Strategy In another show of muscle from the consulting industry in the battle for global domination of the creative and digital space, KPMG have cherry-picked creative industry veteran Sudeep Gohil.
14 August 2018
Less than a fifth of Australian marketers see brand as their most important objective A strong brand creates a community, an emotional connection between company and customers.
19 July 2018
Deloitte Australia Great Barrier Reef campaign shortlisted for Cannes Lions award Deloitte’s Value of Nature campaign for the Great Barrier Reef Foundation has been selected as one of 21 contenders shortlisted for Cannes Lions awards.
08 June 2018
Accenture Interactive launches programmatic digital ad-buying service in Australia Accenture will launch its new digital ad-buying services in Australia, further diminishing the gap between traditional agencies and consultancies.
05 June 2018

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