Sport news in Australia

An overview of news, trends and research in the Sport industry in Australia:

Infosys and CyberCX return as official partners of Australian Open 2025 The 2025 Australian Open will start the tennis calendar off with a bang, as the biggest names in the game converge down under for the first major grand slam of the year.
05 January 2025
Deloitte teams with the AIS on employment program for Olympic athletes Deloitte continues to immerse itself in the global and local elite sporting landscape, this time teaming up with the Australian Institute of Sport to launch a new employment pathway initiative.
09 December 2024
Tennis Australia signs up Deloitte to enhance United Cup experience Big Four professional services firm Deloitte has signed a multi-year partnership agreement with Tennis Australia for its innovative national mixed-gender team competition the United Cup.
17 October 2024
Collingwood deemed Australia’s most valuable footy club brand Brand valuation researchers Brand Finance has determined the AFL’s Collingwood Football Club to be Australia’s most valuable sporting brand, worth an estimated $145 million.
11 October 2024
PKF celebrates historic Paralympic triumph of ambassador Lauren Parker PKF is celebrating the historic achievement of ambassador Lauren Parker, the first Aussie athlete to claim gold in two different sports at the Paralympics since 1976.
12 September 2024
Nathan Power and Jacob Mercep back to work at KPMG and PwC After a whirlwind Olympics campaign, Australian men’s water polo co-captain Nathan Power and teammate Jacob Mercep will soon return to their regular day-jobs back home, at PwC and KPMG.
20 August 2024
NEC hooks up with Melbourne Storm in latest sporting collaboration The Australian branch of global technology consultancy NEC has added the Melbourne Storm to its list of high-performance sporting partnerships, which notably includes the Essendon Football Club.
15 August 2024
HLB Mann Judd backs hurdler Sarah Carli in her Olympics pursuit Accounting and consulting firm HLB Mann Judd is putting its support behind Wollongong-based financial adviser Sarah Carli as she competes in the 400 metre hurdles at the Paris Olympics.
26 July 2024
Scyne Advisory showcases Olympian consultants ahead of Olympics Ahead of the Olympic Games in Paris kicking off tomorrow, public sector consultancy Scyne Advisory is highlighting a number of its professionals who have successfully made the leap from elite sports
25 July 2024
EY cheering on four Australian Olympian colleagues in Paris The Australian branch of professional services firm Ernst & Young is getting set to cheer on a quartet of Paris-bound colleagues – beneficiaries of the firm’s internal elite athletes program.
23 July 2024
Deloitte named as Paralympics Australia's digital transformation partner Deloitte continues to deepen its ties with the global Olympic movement, most recently being named as the official digital transformation partner of Paralympics Australia.
22 July 2024
The long list of consulting veterans leading Australia’s AFL clubs BCG A/NZ managing partner Grant McCabe has been elected president of the Geelong Football club, his appointment following that of former KPMG senior partner Carl Dilena as St Kilda CEO.
31 May 2024
New global Olympics campaign created by Deloitte Digital The International Olympic Committee has tapped the Australian & New Zealand branch of Deloitte Digital to launch a new campaign marking the 100-day countdown to the Paris Games.
07 May 2024
Collingwood Football Club inks partnership with CyberCX Collingwood Football Club has inked a sponsorship deal with CyberCX, with the Australian cybersecurity consultancy to provide CFC players and staff training in personal online protection.
09 April 2024
BCG on the baseline of proposed international tennis upheaval The sport of tennis is facing a major international upheaval at the top level due to apparent viewer stagnation and Saudi disruption, with Australia at the centre and Boston Consulting Group (BCG) lu
01 April 2024
Infosys teams with Table Tennis Victoria on leadership program Table Tennis Victoria is teaming up with global technology consultancy Infosys on a junior leadership development program to help grow the sport with increased input from its younger generation.
11 March 2024
Capgemini and World Rugby expand female leadership program First established in 2018, Capgemini’s women’s leadership development program in partnership with World Rugby has expanded the number of places on offer ahead of the next Women’s Rugby World Cup.
08 March 2024
Queensland Reds welcome digital consultancy Niltech as sponsor The Queensland Reds have welcomed Melbourne-based digital consultancy Niltech on board as a sponsor on the eve of the Super Rugby Pacific season, driven by its founder’s passion for the sport.
22 February 2024
PwC called in for Godfreys and Melbourne Rebels administrations Facing separate but challenging market forces, rugby union club the Melbourne Rebels and vacuum cleaning retailer Godreys have both entered voluntary administration, with PwC called in on both.
30 January 2024
Capgemini on board as global partner of 37th America’s Cup America’s Cup viewers will be treated to a richer, up close experience this year with technology consultancy Capgemini coming on board as an official data supplier to provide deeper insight and analy
21 January 2024
EY claims bragging rights at 2023 Australian Corporate Games The Australian Corporate Games returned to Melbourne this year, with the 200-strong team from EY scoring five gold medals and sixteen overall to claim 2023 bragging rights over its consulting rivals
20 November 2023
McGrathNicol claims Special Olympics swim crown over rivals Rival professional services firms KPMG, Deloitte, and McGrathNicol have competed in the latest Special Olympics swimming sponsorship event, with the latter taking home the overall trophy.
26 October 2023
Cricket Australia calls in BCG to help negotiate IPL threat Continuing its long-running relationship, Boston Consulting Group has been called in by Cricket Australia for a wide-ranging strategic review as the IPL threatens to further up-end the sport.
16 October 2023
Digital is transforming the way we play and experience sports Digital transformation is no longer something that just affects Australian businesses.
10 October 2023
RSM in step with Queensland Ballet through season partnership Diverging from common ball sports sponsorship trends, accounting and consulting firm RSM has signed on as a season partner of Ballet Queensland, which is artistically overseen by Li Cunxin.
13 September 2023
NEC extends Essendon sponsorship to AFL women’s team The team at NEC Australia are sure to have sore throats by the end of the week, cheering on the AFLW Bombers as a new partner along with the Invictus Games Australian team competing in Germany.
13 September 2023
Four Australians among Deloitte team striving for Olympic success Top-tier Olympic Games sponsor Deloitte has put forward a 19-strong list of its own professionals who will be bidding for success at next year’s event in Paris, including four members based in Austra
31 August 2023
Cricket Australia extends HCL partnership for further five years A digital transformation partner since 2019, tech consultancy HCLTech has extended its agreement with Cricket Australia for a further five years, with Cricket Live app enhancements on the agenda.
15 August 2023
Northern NSW Football engages Gemba for strategic growth plan Sports consultancy Gemba has been selected by Northern NSW Football to help develop its next strategic plan, with the game poised for significant growth following the success of the World Cup.
13 August 2023
Deloitte partners with Olympics Association on networking events As the focus on supporting elite athletes in their post-sporting career transitions continues to grow, Deloitte has partnered with the Australian Olympians Association to host alumni networking event
11 May 2023
Kroll tech helps clubs and athletes combat social media abuse The online abuse of sports stars is a growing and seemingly intractable issue, with the AFL among other organisations grappling for solutions.
27 April 2023
William Buck extends long-running partnership with the VAFA The partnership between the VAFA and professional services firm William Buck will now span at least a decade, with the pair signing a three-year extension – including ongoing Premier division naming
24 April 2023

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