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CRM news in Australia
An overview of news, trends and research in CRM consulting in Australia:
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Why customer service may survive ChatGPT – but creatives won’t
The rate at which generative artificial intelligence (AI) is advancing is creating angst and excitement across the business community as opportunities for its use evolve daily.
28 March 2023
The rise of DIY customer data: In-house data collection and analysis
As customer experience becomes front and centre for many organisations, the collection of customer data has never been more vital.
06 December 2021
The 10 companies with the best and most personalised experience
The latest customer experience survey from professional services firm KPMG has found that personalisation continues to be the most desired trait among Australian consumers.
03 November 2021
Three steps to an optimised customer experience
In the current uncertain and challenging economic environment, having loyal customers has never been more important.
26 October 2021
Why getting personal with customers is a priority for brands
The pandemic has pushed hundreds of bricks and mortar businesses into the digital sphere but those that don’t start getting up close and personal with customers will struggle to survive long term, wr
21 October 2021
KPMG eyeing growth in Salesforce consulting and implementation
KPMG Australia has set up a Salesforce division within its Technology Implementation Group – among a string of investments aimed at better serving its clients’ customer relationship management (CRM)
23 February 2021
The top brands in Australia for customer service & experience
Over the summer months, professional services giant KPMG surveyed over 2,500 consumers across the country to shed light on which brands provide the best service and customer experience.
20 September 2020
Bain & Company launches its NPS Prism offering in Australia
Bain & Company has launched its NPS Prism offering in Australia, enabling Australian companies to gain insight in how their customer experience compares with global best practices in their industry.
16 July 2020
Learning from the customer intimacy of small businesses
As society becomes ever more digitised and individualised, creating unique and differentiated ‘customer experiences’ combined with a ‘personal connection’ is more important than ever.
30 April 2020
The customer experience imperative for trust in governments
In a new report, Boston Consulting Group (BCG) and Salesforce have established a “clear link” between the customer experience in government digital services and overall trust in the government.
19 April 2020
Australian retailers enter festive season with a mixed outlook
A tough year is set to tone down the Christmas spirit amongst Australian retailers, with just over half expecting an increase in sales over the holiday season.
24 November 2019
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