The Bridge launches Brand & Marketing Effectiveness practice
The Bridge International has launched a Brand & Marketing Effectiveness consulting practice to complement its existing professional services.
Led out of Australia, the new practice assists organisations with the development of their brand and marketing strategy, and supports with executional capabilities, including on topics such as people, process, digital, data, technology, and partnerships.
Stuart Blake, Managing Director and Co-Founder of The Bridge international said the new offering comes in response to growing demand for the service. “Our clients are asking for more assistance with their marketing strategy and effectiveness, so we have launched a dedicated, specialist practice to service these needs.”
Headquartered in Sydney, The Bridge International is a boutique management consulting firm operating in Australia, New Zealand, the United Kingdom, and North America. The new practice is the firm’s seventh, alongside Strategy, Customer & Operations, and Program Delivery, among others.
Leading the practice are Lewis Pullen, a partner at The Bridge International, and Holly Jonas, who has been hired externally and appointed an Associate.
Pullen previously headed up marketing for Qantas and Air New Zealand, after working for British Airways in the UK, US and Australia. He was also Head of Marketing at the NRL reporting to the CEO and led the successful transformation of the social media footprint and marketing strategy.
Jonas previously held senior marketing roles at IAG, Uber, Optus and Slack, where she focused on marketing operations, efficiency and effectiveness. She has worked with brands across Europe, The Middle East, Africa, Pakistan, Australia, and New Zealand.
“We partner with our clients as practitioners. The Bridge International pride themselves on their ability to support the execution of strategic initiatives becoming a natural extension of our clients’ marketing team,” said Pullen.
