Australia's top communications and PR consultancy firms
According to a new in-depth analysis of Australia’s communications consultancy landscape, a group of five agencies – Archetype, Eleven, Ogilvy PR, Sling & Stone and WE Communications – are the country’s standout players.
Every year, global platform PRovoke conducts research into the quality of consultancies specialised in communications advisory and public relations. More than 120 communications consultancy firms active in Australia – from giant multinationals to small local specialists – were included in the analysis, with firms evaluated on areas such as service quality, client satisfaction and track record.
Australia's five leading consulting firms for communications services:
Archetype
In Australia, Archetype has a team of around 25 professionals, generating to the tune of US$3.4 million in revenues. The firm, created by the merger of Text100 and Bite, focuses on digital and creative strategy, brand development, public relations and communications support.
Archetype, which is part of Next Fifteen Communications Group, works for clients such as Ericsson, GitHub, Aconex, Upright, HTC, DXC Technology, Thomson Reuters, DHL, Poly and Delphix, VMware, Acer, Clipsal Solar, Rode Microphones, Legoland, Tile, Oracle/NetSuite, Redhat, Trend Micro and Cisco.
Eleven
Having been recognised by Provoke for several years in a row now, Eleven has in the past year cemented its reputation as one of Australia’s top communications consultancy firms with double-digit revenue growth. In the past year, the TBWA/Omnicom subsidiary welcomed new clients including Lavazza, Mattel, Dove, Allianz, SC Johnson, Emerald Foods, Continental Tyres and WWF, joining a client roster that features Tourism New Zealand, Signify, PepsiCo, Mastercard and Kellogg.
In Australia, Eleven is led by the trio of Roberto Pace, Fiona Milliken and Russ Tucker.
Ogilvy PR
With a team of around 120 professionals across offices in Melbourne, Canberra and Sydney, Ogilvy PR is Australia’s largest PR and communications consultancy business. An aggressive merger & acquisition campaign has helped the firm take pole position, having closed the acquisitions of Howorth, Parker & Partners, Impact, and Savage & Horrigan (now known as Cannings), Pulse Communications, and Our Health in recent years.
Ogilvy PR is led in Australia by chief executive officer Richard Brett, chief digital officer Daniel Young, chief strategy officer Kaz Scott, chief creative officer Bridget Jung, and chief operating officer Graham White. The firm is part of global advertising and marketing communications giant WPP.
WE Communications
Formerly known as WE Buchan, WE Communications today has around 55 employees generating US$5.9 million in revenues. The consultancy serves a roster of clients including Adobe, Gigabyte, Vaxxas, Teva, Alcidion, Jenny Craig, Commonwealth Bank, Novo Nordisk, Teva and Viiv.
WE Communications is led by Rebecca Wilson, Gemma Hudson, Nat Bradford, Kyahn Williamson and Nichole Provatas.
Sling & Stone
Independent firm Sling & Stone was founded nine years ago by Vuki Vujasinovic, and under her leadership the consultancy has grown into one of the biggest independents in Australia. The 55-strong agency also has offices in Auckland and Los Angeles.
Vujasinovic is supported by a management team including global general manager Kya de Rome, global head of consumer Kasi Reynolds and global head of business James Hutchinson, and head of the New Zealand office Sian Church. They lead creative, communications and public relations work to clients such as Halo Top, Slack, Google Cloud, Zwift, Eventbrite, Deputy, KeepCup, Linktree, Xero, Uber and Twitter.
