Rennie boosts Strategy practice with Sin Yin Long
Sustainability-focused consultancy Rennie has completed its ‘starting leadership line-up’ for FY25 with the recruitment of former Strategy& partner Sin Yin Long as an executive director in Sydney.
In addition to Strategy&, Long brings a further strategy and management consulting background at EY-Parthenon (where she was a partner alongside Rennie co-founder Matt Rennie), Deloitte Consulting and McKinsey & Company.
Long follows Emily Readhead in joining from PwC (via Scyne Advisory), while recent recruits Dan Sunderland and Phillip Vrettakis round out the strategy leadership team alongside fellow executive directors Ian Rakich and Chris Wade.
“Being smaller makes you quicker,” Long told the AFR of her decision to join the growing boutique, which received a significant capital injection from Pemba at the end of last year. “There are fewer barriers within the firm when it comes to collaboration and bringing the right teams to clients. That’s helpful when it comes to delivering quick and sharp insights to the client.”
Long kicked off her career at AzkoNobel after having gained her masters in environmentally sustainable process technology, before switching to McKinsey & Company in 2008, where she served clients across the Asia Pacific in the industrials, health, education and waste management sectors on growth strategy and commercial and operational due diligence.
From there, she joined Deloitte Consultingin Sydney with a focus on post-merger operations, until then being recruited to EY-Parthenon where she led the strategy consultancy’s Oceania education practice. Long remained with EY Port Jackson Partners following its integration in 2020, before crossing as a partner to PwC in 2022, while Matt Rennie and spouse Simone launched Rennie the year prior.
Rennie has since grown to almost five dozen professionals across offices in Melbourne, Sydney, Brisbane and Perth, and said it was excited for “the big bets it was making this year” around the energy transition, de-carbonisation and climate along with social impact consulting, centred around its five service lines: strategy, business advisory, capital advisory, ESG, and policy & regulation.
“The theme of sustainability, be it energy transition or environmental and social impact, weaves through our five service lines and brings us together,” said Long, who will focus on due diligence, value creation and strategy advice to corporates, funds and governments. “I’m excited to help my clients navigate the sustainability triangle, one in which financial, social and environmental needs are met and balanced.
