Microsoft partner Adopt & Embrace joins Rapid Circle

08 August 2021 2 min. read
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In its second down under deal of the year, Rapid Circle has acquired Microsoft partner Adopt & Embrace. 

Rapid Circle is a Netherlands-headquartered Microsoft partner with around 350 employees working from offices in Holland, India and Australia. The firm launched in Australia last year, and has reportedly freed up around $50 million to fuel its local growth ambitions over the next 18 months, which hinges strongly on a buy-and-build campaign. 

In March, the Dutch group kicked off its local acquisition spree with the bolt-on of Brisbane-headquartered Insync Technology, a Microsoft modern workplace and security specialist with around 45 staff (revenues: $12 million). Four months on, fellow Brisbane-based Adopt & Embrace has followed suit.

Microsoft partner Adopt & Embrace joins Rapid Circle

Founded in 2015 by Paul Woods, Adopt & Embrace helps organisations with adopting Office 365 apps including Microsoft Teams, Yammer, SharePoint, OneDrive and Planner. The Microsoft Gold partner (and a former 216 Australia Partner of the Year) specialises in the change management side of transitions – the human aspects of technology change, adoption, and business improvement.

Notable projects Adopt & Embrace has supported include helping Youi with its workplace transformation, and Deloitte on one of its largest restructuring engagements in the country. Adopt & Embrace helped the Big Four firm deliver a large scale virtual creditors meeting as part of its administration of Virgin Australia.

According to Stewart Bairstow, the Australian CEO of Rapid Circle, Adopt & Embrace presents “an exciting addition” for the firm. The deal will see Adopt & Embrace’s staff working from hubs in Brisbane, Melbourne, Perth and New Zealand join Rapid Circle’s existing team in the region.

“Rapid Circle is on a mission to help customers unlock the full potential of the cloud and embed the right mindset, skillset and toolset to thrive in the rapid circle of change. We are very excited to welcome Adopt & Embrace to significantly enhance our efforts to help customers improve their digital dexterity and amplify impact,” added Bairstow. 

Earlier this year, Rapid Circle also acquired Portiva, a 100-strong Microsoft Azure and 365 specialist based in the Netherlands. Backed by European private equity group Mentha Capital, Rapid Circle aims to grow into a company with 1,000 employees in the coming years, and by 2027 the firm aims to become a “global Microsoft player” said CEO Harold Punter in a statement earlier this year.