Synergy Group launches law and legal advisory services practice

14 November 2021 3 min. read
More news on

Synergy Group has launched a law and legal advisory services practice for its clients across the public space.

Founded over two decades ago, Synergy Group is an award-winning consultancy that supports federal and local governments with the full suite of offerings, from strategic planning to financial management, change management, digital transformation, technologies, creative, resourcing, and more.

The launch of the new Synergy Law practice now provides the firm the opportunity to extend its services into the legal domain, allowing the consulting firm to “venture into new and exciting challenges,” said Patrick Quade, a partner at the Canberra-based professional services firm (and one of the Synergy Group’s two co-founders).

Bobbi Campbell, Synergy Law

“Synergy Law also complements our existing management consulting offerings, enabling us to offer services and solutions which are legally assured and defensible,” he added.

Key areas of intersection between consulting and law include topics such as cyber security, infrastructure security, risk & compliance, information governance and data sharing. “Bringing the two worlds together will help us better support government operations becoming ‘future ready’,” stated Quade.

Bobbi Campbell

Leading the new practice is Bobbi Campbell, recruited externally and appointed a partner. Campbell has over a decade of experience advising various Australian government departments and agencies, including the Department of Home Affairs, Department of Health, and the Australian Broadcasting Corporation (ABC).

Prior to joining Synergy Group, Campbell was a partner at law firm McInnes Wilson Lawyers, where she helped build a new corporate and commercial law practice focused on the federal government segment.

Throughout her career, Bobbi has advised on corporate and commercial matters, intellectual property, media & communications law, contracts, procurement, tendering, governance, probity and public law. She has also led and advised on policy development, strategy and helped foster strong stakeholder engagement for the Commonwealth Government.

“Having worked in and for various departments and agencies across the Commonwealth, I know first-hand the challenging issues faced by government as well as government departments and agencies. I understand the current, and more importantly future, legal issues they need to get ahead of, and how,” said Campbell.

“The law is forever evolving. We are facing challenges never anticipated. Not only will the effects of the pandemic continue to bring new challenges, but cybersecurity, interoperability needs, digitisation, climate change and renewable energy will require us to think and evolve in ways we have not expected. We need to keep pace with these changes, proactively embed necessary levers and legal mitigation strategies in the architecture of projects to assure outcomes.”

“I’m excited to join Synergy to work with a multidisciplinary team in addressing those challenges for government and being able to provide legal services to support and drive truly integrated and proactive outcomes that are legally defensible.”