Trimantium GrowthOps drops ‘Trimantium’, now simply GrowthOps

28 November 2018

Australia’s newest consulting firm has simplified its brand and will now be known as GrowthOps. The name reflects the multidimensional service offerings known by the firm as ‘growth consulting’ and the new brand reflects their cross-disciplinary approach.

In a world where brevity rules and attention spans continue contracting, brands must be memorable. People today want their information fast and readers have less patience for long brand names. The consulting industry was once notorious for its long brand names which traditionally stemmed from multiple surnames side-by-side.

Whilst Trimantium GrowthOps has only been in existence for just under two years now, many in the industry have already foregone the ‘trimantium’ part. “Everyone internally and externally was shortening the name anyway, so we decided to embrace that,” explained GrowthOps Chief Executive Officer, Paul Mansfield.

Dropping the Trimantium is intended to help add clarity for the consulting firm’s clients across Australia and Asia. “After all, GrowthOps focuses on what we deliver for our clients – creating growth, scaling operations, and realising opportunities,” he continued.

“Trimantium is an important part of our heritage and listing story but our sole mission now is to help our clients grow,” Mansfield said. “To do that, we’re intentionally creating a new category in professional services and have coined it, ‘growth services.”

Growth services is a blend of multiple different service lines. As technology becomes more prevalent in the consulting industry, many firms are attempting to incorporate management, strategy and digital under the same roof. There has also been a heavy focus on consulting firms buying up marketing and communications agencies in the race to be louder, more creative and more tech orientated than their competitors.

Trimantium GrowthOps drops ‘Trimantium’, now simply GrowthOps

However these lines are often – against the industry’s own guidelines – kept in silos, at times failing to integrate. Whilst many consulting firms argue that one key to growth is to break down silos, their advice isn’t put in practice at home. For GrowthOps however, as a new market entry and amalgamation of multiple tech-focused and innovative consultancies, integration isn’t necessary, this kind of cross-discipline approach is already in the firm’s DNA.

“[Our services] span the traditional technology, marketing communications, and consulting industries, fusing these disciplines to help large organisations acquire and retain new customers, build and launch transformational products, and scale operations,” Mansfield continues. “Five of the original eight businesses that came together to form the company earlier this year have already re-branded to GrowthOps.”

Asia Pacific Digital, which was acquired by GrowthOps in September, is currently transitioning to the new brand and plans are also progressing for the remaining businesses to rebrand. “It has always been our intention to move to a single brand and I’m very happy with how the team is realising this ambition, particularly with the level of coordination across our nine key hubs in six countries,” Mansfield added.

GrowthOps’ new visual identity is inspired by collegiate brands and was conceived in-house. “The best of them, like Stanford or MIT, unite leading talent across diverse fields through a shared commitment to excellence,” said GrowthOps CMO, Andy Fyffe. “That cross-discipline approach and team spirit resonates strongly with us.”

“The new word mark is deliberately more hand-crafted and less techy to reflect the broad scope of our services from brand to marketing, leadership, change, technology, and operations. It’s designed to express our energy and confidence,” he continued. “The style of logo is deliberately somewhat unconventional for a consulting, technology or marketing agency brand because we’re none of those things. As Paul explained, we’re creating a new market category.”

Related: Trimantium GrowthOps snags entire Accenture Salesforce team.


Partners in Performance launches digital transformation unit

25 April 2019

Australian-origin management consulting firm Partners in Performance (PIP) has launched a new unit dedicated to digital transformation, bringing together offerings for technology and human capital.

The move comes at a time when digital has become a top strategic priority for organisations of all sizes. “Technology is creating new ways of operating, raising expectations and enabling new business models,” explained Gerd Schenkel, leader of the new wing PIP Digital.

Leveraging technology, companies are bolstering the way they identify and engage with customers and optimise customer experiences, and in parallel improving their internal operations including manufacturing and supply chain, as well as back-office functions such as human resources. Meanwhile, government institutions are embracing digitisation to enhance their provision of public services to businesses and citizens, while applying smart tooling to improve activities such as tax collection, fraud detection and public safety. 

In a KPMG survey on strategic priorities of Australia’s C-suite leaders in the private and public sector, digital transformation came out on top as the top factor, ahead of innovation and regulation. The growing opportunities and burning platform for adopting emerging technologies is resulting in a rapid growth in digital transformation spending. According to analyst firm IDC, global spending on digital transformation was up 18% last year to $1.18 trillion – an amount almost equal to the GDP of countries such as Australia and Indonesia.

Partners in Performance launches digital transformation unit

As part of their digital endeavours, organisations frequently turn to external experts for support, including management consultants, with the market for digital transformation consultancy booming. In Australia, digitisation is now the number one growth driver of the country’s US$5 billion consulting industry, with data & analytics, moves to cloud-based systems, Industry 4.0 and robotics process automation among the most in-demand solutions. 

A large number of digital transformation programmes however do not achieve the goals set; one estimate places the share of failed or suboptimal transitions at two thirds of all transformations. “We’ve observed many traditional attempts at digital transformation fail for a variety of reasons,” Schenkel agreed. 

PIP Digital has been setup to help customers approach digital transformation in an integral manner, “ensuring technology and people work in sync”, a mix which is set to enable the delivery of lasting results. Schenkel: “It has been disappointing to see many organisations being seduced into deploying canned technology as a core part of their digital agendas, overlooking the critical need to design new business models and processes around humans and their needs. We are here to close a gap in the market.”

He continued, “With our new service offer, Partners in Performance will provide a fresh approach to how organisations approach their digital agenda.” To this end, PIP Digital has brought together already present digital expertise across Partners in Performance’s footprint, spanning among others technology (led by Phil Ridley), analytics (Juan Ferrara), customer experience (Steven Henderson), and back office transformation (Malcolm Allen). Partners in Performance launched in Australia in 1996 and today has over 300 consultants across offices in Australia & New Zealand, Asia, Middle East, Europe and the Americas.

Schenkel has been brought on board to establish and grow the arm, bringing a wealth of experience in the digital realm to the consulting firm. He formerly was the CEO of payment company Tyro, an Executive Director of Telstra Digital and was the founder of UBank, NAB’s digital bank. “If executed  well, then digitisation can be a powerful opportunity for companies to stand out from their competitors and open up new growth avenues,” he concluded.

Other larger consulting firms with a dedicated digital arm include Deloitte (Deloitte Digital), McKinsey & Company (McKinsey Digital), Boston Consulting Group (BCG Platinion, BCG Gamma and BCG Digital Ventures), Bain & Company (Bain Digital) and PwC (PwC Digital).